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subject:"Konsumentenverhalten"
~person:"Baker, Thomas A., III."
~person:"Yoshida, Masayuki"
~subject:"Sport"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport
Sport organization
9
Sportorganisation
9
Consumer behaviour
8
Professional sports
8
Profisport
8
Sportmarketing
8
Sports marketing
8
Football
7
Fußball
7
Arbeitsgruppe
5
Team
5
Brand management
3
Markenführung
3
Sports
3
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Brand image
2
Club theory
2
Clubtheorie
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Social Web
2
Social web
2
Sport event
2
Sportveranstaltung
2
sport consumption
2
Age group
1
Altersgruppe
1
Brand equity
1
Community
1
Consumer engagement
1
Content strategy
1
Cricket
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Cultural identity
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English
8
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Baker, Thomas A., III.
Yoshida, Masayuki
Anagnostopoulos, Christos
12
Wicker, Pamela
10
Heere, Bob
9
Kunkel, Thilo
8
Winand, Mathieu
8
Breuer, Christoph
7
Delia, Elizabeth B.
7
Katz, Matthew
7
Ko, Yong Jae
7
Lock, Daniel
7
McDonald, Heath
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Byers, Terri
6
Doyle, Jason P.
6
Funk, Daniel C.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Papadimitriou, Dimitra
6
Scheerder, Jeroen
6
Shuv-Ami, Avichai
6
Biscaia, Rui
5
Fahrner, Marcel
5
Frawley, Stephen
5
Robinson, Leigh
5
Shilbury, David
5
Sveinson, Katherine
5
Vrontis, Demetris
5
Welty Peachey, Jon
5
Willem, Annick
5
Ahn, Taesoo
4
Balliauw, Matteo
4
Briskorn, Dirk
4
Cohen, Adam
4
Cunningham, George B.
4
De Bosscher, Veerle
4
Drayer, Joris
4
Drexl, Andreas
4
Fahlén, Josef
4
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
Journal of retailing and consumer services
1
Sport management review
1
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ECONIS (ZBW)
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
4
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
5
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
6
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
7
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
8
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
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