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subject:"Konsumentenverhalten"
~person:"Carlson, Jamie"
~person:"Prayag, Girish"
~person:"Schmitt, Bernd"
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Konsumentenverhalten
Event marketing
14
Event-Marketing
14
Consumer behaviour
11
Tourism
5
Tourismus
5
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenführung
4
Relationship marketing
4
Tourism industry
4
Tourismuswirtschaft
4
Holiday behaviour
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
Brand equity
2
Brand image
2
Gastgewerbe
2
Hospitality industry
2
Markenimage
2
Markenwert
2
Product design
2
Produktgestaltung
2
customer experience
2
event tourism
2
Advertising effects
1
Behavioral economics
1
Big event
1
Consumer Engagement
1
Consumer Experience
1
Consumer experience
1
Consumer experiences
1
Criticism
1
Customer Journeys
1
Customer experience
1
Economic psychology
1
Erlebnismarketing
1
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Article
9
Book / Working Paper
2
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9
Aufsatz in Zeitschrift
9
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2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Handbook
1
Handbuch
1
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1
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1
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Language
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English
11
Author
All
Carlson, Jamie
Prayag, Girish
Schmitt, Bernd
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Goodman, Steve
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
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Published in...
All
Journal of marketing management : MM
2
Tourism management perspectives : TMP
2
Handbook on brand and experience management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Review of marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
Showing
1
-
10
of
11
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date (newest first)
date (oldest first)
1
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
2
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
3
Consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
(
ed.
);
Prayag, Girish
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013209424
Saved in:
4
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
5
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
6
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie
;
Rosenberger, Philip J.
;
Rahman, Mohammad M.
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Saved in:
7
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
8
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
9
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
10
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
1
2
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