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subject:"Konsumentenverhalten"
~subject:"Emotion"
~subject:"Germany"
~type_genre:"Article in journal"
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Search: subject_exact:"Erlebnismarketing"
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Konsumentenverhalten
Emotion
Germany
Event marketing
508
Event-Marketing
508
Consumer behaviour
198
Sport event
134
Sportveranstaltung
134
Big event
117
Großveranstaltung
117
Tourism
92
Tourismus
91
Customer satisfaction
79
Holiday behaviour
79
Kundenzufriedenheit
79
Urlaubsverhalten
79
Beziehungsmarketing
78
Relationship marketing
78
Tourism marketing
66
Tourismusmarketing
66
Tourism industry
61
Tourismuswirtschaft
61
Brand management
59
Markenführung
59
Event
53
Veranstaltung
51
Brand image
50
Markenimage
50
Sports
45
Sport
44
USA
42
United States
42
Destination management
38
Destinationsmanagement
38
Dienstleistungsqualität
38
Service quality
38
Sportmarketing
33
Sports marketing
33
Experiential marketing
32
Sponsoring
32
Sponsorship
32
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106
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16
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Article
218
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1
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Article in journal
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219
Aufsatz im Buch
129
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129
Hochschulschrift
56
Thesis
51
Graue Literatur
33
Non-commercial literature
33
Collection of articles of several authors
31
Sammelwerk
31
Case study
29
Fallstudie
29
Aufsatzsammlung
24
Arbeitspapier
15
Working Paper
15
Konferenzschrift
9
Handbook
6
Handbuch
6
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5
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2
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2
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Lehrbuch
1
Nachschlagewerk
1
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1
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1
Textbook
1
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English
206
German
11
French
2
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Taheri, Babak
6
Schmitt, Bernd
4
Brakus, J. Joško
3
Carlson, Jamie
3
Krishen, Anjala S.
3
Lee, Woojin
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Conduit, Jodie
2
Dias, Álvaro Lopes
2
Drengner, Jan
2
Farrington, Thomas
2
Goodman, Steve
2
Gori, Keith
2
Jahn, Steffen
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Le Dung
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Prayag, Girish
2
Rather, Raouf Ahmad
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
Scheinbaum, Angeline Close
2
Scott, Noel
2
Shobeiri, Saeed
2
Song, Wei
2
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Journal of travel and tourism marketing
11
International journal of event and festival management
10
Journal of retailing and consumer services
10
International journal of hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
The journal of brand management : an international journal
6
International journal of contemporary hospitality management
5
Tourism management : research, policies, practice
5
International journal of sport management and marketing : IJSMM
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing : ZFP ; journal of research and management
4
Sport management review
4
Tourism management perspectives : TMP
4
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
European Sport management quarterly : ESMQ
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Tourism review
2
Advances in business and management forecasting
1
Analele Universitătii Dunărea de Jos Galaţi
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Argumenta oeconomica
1
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ECONIS (ZBW)
219
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219
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
The development of Kansei-based work events scale
Nor Hafizah Ibrahim
;
Zafir Khan Mohamed Makhbul
;
Ayob, …
- In:
The South East Asian journal of management
17
(
2023
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10014261287
Saved in:
5
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
8
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
9
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
10
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
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