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subject:"Magazine"
~accessRights:"restricted"
~subject:"Online-Marketing"
~subject:"Werbung"
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Search: subject_exact:"Anzeigenblatt"
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Magazine
Online-Marketing
Werbung
Print advertising
99
Printwerbung
99
Advertising
58
Advertising effects
46
Werbewirkung
46
Consumer behaviour
29
Konsumentenverhalten
29
Zeitung
26
Internet marketing
25
Newspaper
25
Press publisher
20
Presseverlag
20
Press media
11
Presseerzeugnis
11
Großbritannien
9
United Kingdom
9
advertising
9
content analysis
9
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8
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8
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8
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print advertising
8
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7
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7
newspapers
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6
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6
Theorie
6
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6
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Wettbewerb
6
Brand management
5
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5
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5
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47
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60
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60
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3
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English
65
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Angelucci, Charles
2
Athey, Susan
2
Cagé, Julia
2
Calvano, Emilio
2
Gans, Joshua
2
Abhishek
1
Adil, Safaa
1
Albinsson, Pia A.
1
Andras, Trina Larsen
1
Anselmsson, Johan
1
Avalos, David
1
Awale, Sushil
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Benmamoun, Mamoun
1
Björkroth, Tom
1
Bogomolova, Svetlana
1
Brennan, Linda
1
Burgers, Christian
1
Burman, Bidisha
1
Chandra, Ambarish
1
Cheong, Hyuk Jun
1
Choi, Chang-Won
1
Chun, Wootae
1
Ciceri, Andrea
1
Clement, Jesper
1
Corsi, Armando
1
DeRoos, Nicolas
1
Dimoka, Angelika
1
Djafarova, Elmira
1
Djourelova, Milena
1
Droulers, Olivier
1
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1
Edwards, Edward
1
Ellis, Debbie
1
Fabrize, Robert O.
1
Flath, David
1
Gabrielli, Giorgio
1
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1
Ghura, Amarpreet Singh
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History of retailing and consumption
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
Services marketing quarterly
3
Journal of advertising research
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Eurasian business review
1
European journal of political economy
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
Japan and the world economy : international journal of theory and policy
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of hospitality marketing & management
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of media business studies
1
Journal of nonprofit & public sector marketing
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The marketing review
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ECONIS (ZBW)
65
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65
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1
Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare
- In:
History of retailing and consumption
10
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015048028
Saved in:
2
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
3
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
6
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
7
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
8
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
9
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
10
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
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