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subject:"Markenartikel"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Internet marketing"
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Search: subject_exact:"Werbeeffizienz"
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Markenartikel
Internet marketing
Advertising effects
60
Werbewirkung
60
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
22
Werbung
22
Brand image
14
Markenimage
14
Brand management
11
Markenführung
11
Online-Marketing
8
Brand
7
Celebrity endorsement
6
Celebrity-Werbung
6
Cognition
6
Kognition
6
Emotion
5
Perception
5
Target group
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Wahrnehmung
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Zielgruppe
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USA
4
United States
4
Communication
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Distribution channel
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Gender
3
Geschlecht
3
Kommunikation
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Language
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Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
3
Psychology of advertising
3
Sprache
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Vertriebsweg
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Werbepsychologie
3
Athletes
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English
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Aurier, Philippe
1
Basuroy, Suman
1
Baxter, Stacey M.
1
Boeuf, Benjamin
1
Broz-Giroux, Anne
1
Chen, Jialie
1
Cohen, Justin
1
Darley, William K.
1
Dens, Nathalie
1
Doorn, Jenny van
1
Faulkner, Margaret
1
Gretz, Richard T.
1
Hoekstra, Janita Cornelia
1
Ilicic, Jasmina
1
Ivaldi, Marc
1
Johnen, Marius
1
Klink, Richard R.
1
Kulczynski, Alicia
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lim, Jeen-su
1
Lowrey, Tina M.
1
Mayer, James Mark
1
McNaught, Angela
1
Muller-Vibes, Catherine
1
Mullet, Etienne
1
Nguyen, Cathy
1
Paas, Leonard J.
1
Peev, Plamen
1
Pelsmacker, Patrick de
1
Rao, Vithala R.
1
Ravid, S. Abraham Avri
1
Romaniuk, Jenni
1
Ruggs, Enrica N.
1
Schnittka, Oliver
1
Stuart, Jennifer Ames
1
Tipgomut, Pornchanoke
1
Verhellen, Yann
1
Wu, Lan
1
Yang, Linyun W.
1
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Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
69
Journal of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
60
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of promotion management : JPM
33
Journal of retailing and consumer services
33
The journal of product & brand management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Psychology & marketing
27
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising : official publication of the American Academy of Advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of brand management : an international journal
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
14
Journal of the Academy of Marketing Science
14
European journal of marketing : EJM
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing
12
Marketing intelligence & planning
12
The journal of consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of internet commerce
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
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ECONIS (ZBW)
15
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1
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
5
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
6
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
7
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
8
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
9
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
10
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
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