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subject:"Markenartikel"
~subject:"Brand management"
~subject:"Luxusgüter"
~subject:"Theory"
~subject:"Wissensmanagement"
~subject:"semiotics"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Semiologie"
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Markenartikel
Brand management
Luxusgüter
Theory
Wissensmanagement
semiotics
Semiotics
85
Semiotik
85
Consumer behaviour
24
Konsumentenverhalten
24
Markenführung
19
Brand image
9
Markenimage
9
Advertising
8
Brand
8
Werbung
8
Discourse theory
7
Diskurstheorie
7
Luxury goods
7
Theorie
7
Advertising effects
6
Holiday behaviour
6
Linguistics
6
Linguistik
6
Tourism marketing
6
Tourismusmarketing
6
Urlaubsverhalten
6
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5
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France
4
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4
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4
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Article
37
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Aufsatz in Zeitschrift
Article in journal
37
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14
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14
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8
Thesis
7
Graue Literatur
6
Non-commercial literature
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37
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Veg-Sala, Nathalie
4
Lawes, Rachel
2
Pessôa, Luís Alexandre Grubits de Paula
2
Roux, Elyette
2
Aakhus, Mark
1
Acharya, Manaswini
1
Adegbite, Emmanuel
1
Anido Freire, N.
1
Arning, Chris
1
Barnham, Chris
1
Barros, Denise Franca
1
Bell, Roger
1
Bobrie, François
1
Carnevale, Marina
1
Cervellon, Marie-Cecile
1
Conejo, Francisco
1
Costa, Alessandra Mello da
1
Côrte-Real, Ana
1
Dass, Mayukh
1
Evans, Malcolm
1
Fabrize, Robert O.
1
Fernandez, Karen V.
1
Fitchett, James
1
Frankfurter, George M.
1
Geerts, Angy
1
Giovanardi, Massimo
1
Haase, Janina
1
Heilbrunn, Benoît
1
Hemais, Marcus Wilcox
1
Henfridsson, Ola
1
Hennigs, Nadine
1
Heracleous, Loizos
1
Hermansen, Judy
1
Khoa T. Tran
1
Knight, Eric
1
Kohli, Chiranjeev
1
Kotlarsky, Julia
1
Kucuk, S. Umit
1
König, Jan C. L.
1
Lassus, Christel de
1
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International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Marketing theory
3
The journal of brand management : an international journal
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management information systems : mis quarterly
2
Research in consumer behavior
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Asia Pacific journal of marketing and logistics
1
Business & society
1
European journal of cross-cultural competence and management
1
Global journal of business research : GJBR
1
Homo oeconomicus
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of economic issues : jei
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of retailing and consumer services
1
Latin American business review
1
Organization : the critical journal of organization, theory and society
1
Qualitative market research : an international journal
1
Strategic management journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
37
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1
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
Mobilizing a nation : persuasive appeals in Vietnamese war posters
Nguyen, Hieu P.
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 129-153
Persistent link: https://www.econbiz.de/10014294173
Saved in:
3
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
4
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
5
What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris
- In:
International journal of market research
63
(
2021
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
Saved in:
6
CSR communication research : a theoretical-cum-methodological perspective from semiotics
Yekini, Kemi C.
;
Omoteso, Kamil
;
Adegbite, Emmanuel
- In:
Business & society
60
(
2021
)
4
,
pp. 876-908
Persistent link: https://www.econbiz.de/10012485848
Saved in:
7
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
8
Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula
;
Costa, …
- In:
Latin American business review
21
(
2020
)
3
,
pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
Saved in:
9
Big semiotics : beyond signs and symbols
Lawes, Rachel
- In:
International journal of market research
61
(
2019
)
3
,
pp. 252-265
Persistent link: https://www.econbiz.de/10012172201
Saved in:
10
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
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