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subject:"Markenartikel"
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Search: subject_exact:"Geographische Herkunftsangaben"
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Markenartikel
Designation of origin
2,939
Herkunftsbezeichnung
2,939
Consumer behaviour
1,036
Konsumentenverhalten
1,035
Markenimage
860
Brand image
859
Brand management
395
MarkenfĂĽhrung
395
Tourism marketing
363
Tourismusmarketing
363
Destination management
330
Destinationsmanagement
330
Rules of origin
313
Ursprungsregeln
293
EU countries
281
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Welt
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World
276
Holiday behaviour
238
Urlaubsverhalten
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USA
217
United States
215
Free trade agreement
207
Freihandelsabkommen
207
Tourismus
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Tourism
201
Brand
199
Theorie
196
Theory
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China
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Handelspräferenzen
179
Trade preferences
179
Internationales Marketing
166
International marketing
165
Product quality
162
Produktqualität
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Tourism destination
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157
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Article
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English
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8
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Diamantopoulos, Adamantios
7
Aiello, Gaetano
3
Fishman, Arthur
3
Magnusson, Peter
3
Vescovi, Tiziano
3
Westjohn, Stanford A.
3
Yue, Chengyan
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Avdan, Oksana
2
Bai, Serhii
2
Balabanis, George
2
Barnes, Liz
2
Beghin, John C.
2
Benson-Rea, Maureen
2
Carvalho, Sergio W.
2
Checchinato, Francesca
2
Costanigro, Marco
2
D'Antone, Simona
2
Disegna, Marta
2
Dupliak, Tetiana
2
Felix, Reto
2
Finkelshtain, Israel
2
Goemans, Christopher
2
Grudecka, Anna
2
Hladkyi, Alexander
2
Hryhorenko, Oleh
2
Kandahura, Kateryna
2
Koschate-Fischer, Nicole
2
Lee, Sangwon
2
Lukashova, Liudmyla
2
Mandler, Timo
2
Marette, Stéphan
2
McCluskey, Jill J.
2
Melnychenko, Svitlana
2
Melnyk, Tetiana
2
Piatnytska, Galyna
2
Prysiazhnyuk, Anna
2
Raman, Prashant
2
Rashid, Arooj
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Institut fĂĽr Handelsmanagement <MĂĽnster (Westf)>
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International marketing review
10
Journal of business research : JBR
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international marketing
7
Journal of global marketing
6
The journal of product & brand management
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Revue d'économie régionale & urbaine : RERU
3
The journal of consumer marketing
3
American journal of agricultural economics
2
Business history
2
Corporate reputation review : an international journal
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
"Mit Gott" : zum Verhältnis von Vertrauen und Wirtschaftsgeschichte
1
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
Agrarwirtschaft : Zeitschrift fĂĽr Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agrarökonomische Diskussionsbeiträge
1
Asia Pacific business review
1
Atlantic review of economics : AROE
1
Australasian marketing journal
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Bar-Ilan University Department of Economics Research Paper
1
British journal of management
1
Business horizons
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Business strategy series
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Cogent business & management
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Contemporary economics
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ECONIS (ZBW)
194
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11
Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehic...
El Haoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
- In:
Origin and branding in international market entry processes
,
(pp. 161-191)
.
2023
Persistent link: https://www.econbiz.de/10014436786
Saved in:
12
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
13
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
14
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
15
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
16
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
17
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
18
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
19
What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Salma, Shofiya Yusri
;
Aji, Hendy Mustiko
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1346-1368
Persistent link: https://www.econbiz.de/10014314547
Saved in:
20
Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
Saved in:
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