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subject:"Markenführung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Search: subject_exact:"Internet advertising"
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Markenführung
Brand image
Internet marketing
523
Online-Marketing
523
Consumer behaviour
352
Konsumentenverhalten
352
Social Web
295
Social web
295
Online retailing
146
Online-Handel
146
Brand management
131
Viral marketing
125
Virales Marketing
125
Beziehungsmarketing
124
Relationship marketing
124
Social media
112
E-commerce
81
Electronic Commerce
81
Markenimage
81
Advertising effects
76
Werbewirkung
76
Advertising
63
Werbung
59
Brand
54
Markenartikel
50
Customer integration
46
Kundenintegration
46
Luxury goods
41
Luxusgüter
41
Website
40
Customer satisfaction
39
Einzelhandel
39
Kundenzufriedenheit
39
Retail trade
39
Marketing management
33
Marketingmanagement
33
Confidence
30
Vertrauen
30
Fashion
27
Mode
27
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1
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Article
146
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146
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English
146
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Ko, Eunju
5
Filieri, Raffaele
4
Hajli, Nick
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chen, Qimei
2
Cheung, Man Lai
2
Choi, Yung Kyun
2
Dessart, Laurence
2
Gorton, Matthew
2
Guzman, Francisco
2
Ha, Sejin
2
Islam, Tahir
2
Khan, Imran
2
Kim, Juran
2
Kéfi, Hajer
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Sharifah Faridah Syed Alwi
2
Swani, Kunal
2
Torres, Pedro M.
2
Tran, Trang P.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abbasi, Amir Zaib
1
Abosag, Ibrahim
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Akhtar, Nadeem
1
Alalwan, Ali Abdallah
1
Alden, Dana
1
Algharabat, Raed
1
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Journal of business research : JBR
Journal of fashion marketing and management
Journal of retailing and consumer services
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
47
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Tourism management : research, policies, practice
19
Cogent business & management
18
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Journal of advertising research
17
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Psychology & marketing
11
Tourism management perspectives : TMP
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Springer eBook Collection
8
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ECONIS (ZBW)
146
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146
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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