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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
326
Online-Marketing
326
Consumer behaviour
238
Konsumentenverhalten
238
Social Web
181
Social web
181
Online retailing
97
Online-Handel
97
Beziehungsmarketing
92
Relationship marketing
92
Brand management
87
Viral marketing
72
Virales Marketing
72
E-commerce
64
Electronic Commerce
64
Advertising effects
58
Werbewirkung
58
Brand image
47
Markenimage
47
Social media
44
Advertising
41
Social media marketing
38
Werbung
38
Marketing management
30
Marketingmanagement
30
Website
30
Customer satisfaction
29
Einzelhandel
29
Kundenzufriedenheit
29
Retail trade
29
Confidence
23
Customer integration
23
Facebook
23
Kundenintegration
23
Vertrauen
23
Brand
22
Fashion
22
Internet
22
Mode
22
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87
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87
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English
87
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Cheung, Man Lai
2
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Peltier, James
2
Rather, Raouf Ahmad
2
Schultz, Don E.
2
Adam, Nawal Abdalla
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljuhmani, Hasan Yousef
1
Alzate, Miriam
1
Andreu Domingo, David
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Bhatt, Anil
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Brown, Natalie
1
Carlson, Jamie
1
Cebollada, Javier
1
Chahal, Hardeep
1
Chen, Fei-Lung
1
Cheong, Yunjae
1
Chinelato, Flavia Braga
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Sze Man
1
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1
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Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of business research : JBR
81
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
87
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87
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
10
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
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