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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
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Markenführung
Brand image
Internet marketing
248
Online-Marketing
248
Consumer behaviour
185
Konsumentenverhalten
185
Social Web
140
Social web
140
Online retailing
82
Online-Handel
82
Beziehungsmarketing
76
Relationship marketing
76
Brand management
65
E-commerce
53
Electronic Commerce
53
Viral marketing
53
Virales Marketing
53
Social media
50
Markenimage
43
Advertising effects
36
Werbewirkung
36
Customer satisfaction
29
Kundenzufriedenheit
29
Website
29
Einzelhandel
28
Retail trade
28
Advertising
26
Brand
25
Markenartikel
24
Werbung
24
Customer integration
23
Kundenintegration
23
Fashion
21
Mode
21
Confidence
18
Vertrauen
18
Marketing management
16
Marketingmanagement
16
Distribution channel
15
Luxury goods
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English
73
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Cheung, Man Lai
2
Eugene Cheng-xi Aw
2
Islam, Tahir
2
Khan, Imran
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Akhtar, Nadeem
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alnawas, Ibrahim
1
Alwi, Sharifah
1
Alzate, Miriam
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bartsch, Silke
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Brito, Eliane Pereira Zamith
1
Carlson, Jamie
1
Casidy, Riza
1
Cawsey, Timothy
1
Cebollada, Javier
1
Chauhan, Abhishek
1
Chen, Fei-Lung
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Sze Man
1
Cohen, Justin
1
Cortese, Juliann
1
Cuevas, Leslie M.
1
Dabbous, Amal
1
Danbury, Annie
1
Del Olmo Arriaga, Josep Lluis
1
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Journal of fashion marketing and management
Journal of retailing and consumer services
Marketing intelligence & planning
Journal of business research : JBR
91
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
47
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Tourism management : research, policies, practice
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of advertising research
17
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Psychology & marketing
11
Tourism management perspectives : TMP
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Springer eBook Collection
8
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ECONIS (ZBW)
73
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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