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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Markenführung
Beziehungsmarketing
Brand image
Internet marketing
203
Online-Marketing
203
Consumer behaviour
161
Konsumentenverhalten
161
Social Web
108
Social web
108
Online retailing
76
Online-Handel
76
Relationship marketing
59
Viral marketing
50
Virales Marketing
50
Brand management
48
E-commerce
46
Electronic Commerce
46
Social media
39
Markenimage
31
Customer satisfaction
27
Einzelhandel
27
Kundenzufriedenheit
27
Retail trade
27
Advertising effects
26
Werbewirkung
26
Website
25
Fashion
21
Mode
21
Advertising
20
Customer integration
18
Kundenintegration
18
Werbung
18
Confidence
17
Vertrauen
17
Brand
16
Markenartikel
15
Luxury goods
14
Luxusgüter
14
Distribution channel
12
Vertriebsweg
12
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90
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English
90
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Alnawas, Ibrahim
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Hyun, Hyowon
2
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Park, Jungkun
2
Rana, Nripendra P.
2
Sokolova, Karina
2
Straker, Karla
2
Thaichon, Park
2
Toufaily, Elissar
2
Wrigley, Cara
2
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmad, Norita B.
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Al Khateeb, Amr
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alzaidi, Maram Saeed
1
Alzate, Miriam
1
Annamalai, Balamurugan
1
Anshu, Kumari
1
Arce-Urriza, Marta
1
Arnott, David C.
1
Ashfaq, Muhammad
1
Ashill, Nicholas J.
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Bai, Xuesong
1
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Journal of fashion marketing and management
Journal of retailing and consumer services
Journal of business research : JBR
121
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
The journal of brand management : an international journal
38
Journal of marketing communications
34
Journal of promotion management : innovations in planning and applied research
32
International journal of electronic marketing and retailing : IJEMR
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the review of marketing communications
28
Marketing intelligence & planning
27
Journal of internet commerce
25
Business horizons
23
Tourism management : research, policies, practice
23
Cogent business & management
21
Journal of advertising research
21
Journal of strategic marketing
21
Journal of promotion management : JPM
19
SpringerLink / Bücher
18
International journal of technology marketing : IJTMkt
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Journal of marketing management : MM
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of hospitality management
15
Psychology & marketing
15
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Social Branding : Strategien - Praxisbeispiele - Perspektiven
14
Technological forecasting & social change : an international journal
14
European journal of marketing : EJM
13
Journal of global marketing
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
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ECONIS (ZBW)
90
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
7
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
8
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
9
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
10
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
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