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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Markenführung
Brand image
Internet marketing
203
Online-Marketing
203
Consumer behaviour
161
Konsumentenverhalten
161
Social Web
108
Social web
108
Online retailing
76
Online-Handel
76
Beziehungsmarketing
59
Relationship marketing
59
Viral marketing
50
Virales Marketing
50
Brand management
48
E-commerce
46
Electronic Commerce
46
Social media
39
Markenimage
31
Customer satisfaction
27
Einzelhandel
27
Kundenzufriedenheit
27
Retail trade
27
Advertising effects
26
Werbewirkung
26
Website
25
Fashion
21
Mode
21
Advertising
20
Customer integration
18
Kundenintegration
18
Werbung
18
Confidence
17
Vertrauen
17
Brand
16
Markenartikel
15
Luxury goods
14
Luxusgüter
14
Distribution channel
12
Vertriebsweg
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55
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Cheung, Man Lai
2
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Akhtar, Nadeem
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Algharabat, Raed
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Alzate, Miriam
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1
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1
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1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Carlson, Jamie
1
Cebollada, Javier
1
Chen, Fei-Lung
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Sze Man
1
Cohen, Justin
1
Cortese, Juliann
1
Cuevas, Leslie M.
1
Dabbous, Amal
1
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1
Del Olmo Arriaga, Josep Lluis
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Desai, Bhavini
1
Ding Hooi Ting
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Diwanji, Vaibhav S.
1
Eugene Cheng-xi Aw
1
Fatma, Mobin
1
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1
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Journal of fashion marketing and management
Journal of retailing and consumer services
Journal of business research : JBR
89
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
47
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
24
Tourism management : research, policies, practice
19
Cogent business & management
18
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Business horizons
15
Journal of advertising research
15
Journal of internet commerce
15
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of electronic marketing and retailing : IJEMR
12
European journal of marketing : EJM
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Psychology & marketing
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Journal of strategic marketing
8
Springer eBook Collection
8
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ECONIS (ZBW)
55
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
4
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
5
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
6
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
7
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
10
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
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