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subject:"Markenführung"
~person:"Michaelidou, Nina"
~subject:"Brand image"
~subject:"Marketing management"
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Markenführung
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Michaelidou, Nina
Ko, Eunju
10
Loureiro, Sandra Maria Correia
10
Ozuem, Wilson
10
Chaffey, Dave
8
Dwivedi, Yogesh Kumar
8
Hollebeek, Linda D.
8
Karjaluoto, Heikki
8
Rahman, Zillur
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Hajli, Nick
7
Rita, Paulo
7
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7
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Sreejesh, S.
7
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7
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6
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6
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6
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6
Okumus, Fevzi
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Ranfagni, Silvia
6
Sohail, M. Sadiq
6
Vrontis, Demetris
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Chen, Huan
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Christodoulides, George
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Frost, Raymond
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Gensler, Sonja
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Guzman, Francisco
5
Harrigan, Paul
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Hinson, Robert
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Hudders, Liselot
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Kim, Juran
5
Kreutzer, Ralf T.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
3
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
4
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
5
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
6
Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina
;
Siamagka, Nikoletta-Theofania
; …
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
Saved in:
7
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
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