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subject:"Markenpolitik"
~subject:"Customer satisfaction"
~subject:"Estimation"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Markenpolitik
Customer satisfaction
Estimation
Markenführung
Brand loyalty
52
Markentreue
52
Beziehungsmarketing
17
Relationship marketing
17
Brand management
14
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
12
Social web
12
Brand image
10
Internet marketing
10
Markenimage
10
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10
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9
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Markenartikel
9
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4
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4
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3
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Dienstleistungsqualität
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Ahluwalia, Rohini
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Asmat Nizam Abdul Talib
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1
Bernritter, Stefan F.
1
Biggemann, Sergio
1
Bruhn, Manfred
1
Chakravarty, Surabhi
1
Dens, Nathalie
1
DuFault, Beth
1
Fragkogianni, Marietta
1
Ghantous, Nabil
1
Japeri, Nadia
1
Kaikati, Andrew M.
1
Koutra, Christina
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1
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1
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1
Stark, Birgit
1
Tsiotsou, Rodoula H.
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Verhellen, Yann
1
Verlegh, Peeter W. J.
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1
Yuksel, Kamer
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Advertising in new formats and media : current research and implications for marketers
2
Strong brands, strong relationships
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and brand management : contemporary research perspectives
1
Cases on branding strategies and product development : successes and pitfalls
1
Customer engagement : contemporary issues and challenges
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Schnittstellen (in) der Medienökonomie
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
The Routledge companion to contemporary brand management
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
2
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
Saved in:
3
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
4
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
5
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
Saved in:
6
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
7
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
8
Consumers' experience of brand withdrawl : unfolding consumption bereavement theory
Russel, Crístel Antonia
;
Schau, Hope Jensen
- In:
Strong brands, strong relationships
,
(pp. 263-281)
.
2015
Persistent link: https://www.econbiz.de/10011313564
Saved in:
9
Communitas interruptus : consumer experiences of leaving community
McAlexander, James H.
;
DuFault, Beth
- In:
Strong brands, strong relationships
,
(pp. 250-262)
.
2015
Persistent link: https://www.econbiz.de/10011313565
Saved in:
10
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
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