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subject:"Markenpolitik"
~subject:"Kundenintegration"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Brand relationship"
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Markenpolitik
Kundenintegration
Markenführung
Brand loyalty
50
Markentreue
50
Beziehungsmarketing
17
Relationship marketing
17
Brand management
14
Social Web
11
Social web
11
Brand image
10
Consumer behaviour
10
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10
Markenimage
10
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9
Customer integration
9
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9
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9
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6
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Asmat Nizam Abdul Talib
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1
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Verhellen, Yann
1
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Customer engagement : contemporary issues and challenges
7
Advertising in new formats and media : current research and implications for marketers
2
Innovating for trust
2
Strong brands, strong relationships
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Cases on branding strategies and product development : successes and pitfalls
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
The Routledge companion to contemporary brand management
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
22
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1
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
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2
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
3
Designing experience-centric business models : what do they look like and how do they influence trust?
Saebi, Tina
;
Nysveen, Herbjørn
;
Hossain, Mohammad Touhid
; …
- In:
Innovating for trust
,
(pp. 115-130)
.
2017
Persistent link: https://www.econbiz.de/10011707147
Saved in:
4
Building brand trust through customers' experiences
Motta-Filho, Mauricy
- In:
Innovating for trust
,
(pp. 201-216)
.
2017
Persistent link: https://www.econbiz.de/10011707184
Saved in:
5
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
6
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
7
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
8
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
9
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
10
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
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