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subject:"Market research"
~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"Journal of business research : JBR"
~subject:"Corporate social responsibility"
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Market research
Corporate social responsibility
Consumer behaviour
1,983
Konsumentenverhalten
1,983
Brand management
410
Markenführung
410
Brand image
365
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358
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Handbuch der Marktforschung
Journal of business research : JBR
Journal of business ethics : JOBE
75
Journal of marketing research : JMR
64
Journal of retailing and consumer services
46
Corporate social responsibility and environmental management
35
International journal of hospitality management
32
Journal of marketing management : MM
29
Qualitative market research : an international journal
28
International journal of consumer studies
27
Psychology & marketing
27
The journal of brand management : an international journal
27
Journal of marketing communications
25
International journal of market research : JMRS ; the journal of the Market Research Society
20
Marketing letters : a journal of research in marketing
20
Cogent business & management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
The journal of product & brand management
18
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
17
Marketing intelligence & planning
17
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
16
International review on public and non-profit marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of fashion marketing and management
15
Marketing : ZFP ; journal of research and management
15
International journal of market research
14
Journal of consumer behaviour : an international research review
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Asia Pacific journal of marketing and logistics
13
Corporate communications : an international journal
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
International journal of contemporary hospitality management
13
International journal of wine business research : IJWBR
13
Journal of business ethics : JBE
13
The journal of services marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The international review of retail, distribution and consumer research
12
The journal of consumer marketing
12
European research studies
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ECONIS (ZBW)
107
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
5
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
6
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
7
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
8
Effects of social responsibility on legitimacy and revisit intention : the moderating role of anxiety
Blanco-González, Alicia
;
Cachón-Rodríguez, Gabriel
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229134
Saved in:
9
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
10
Corporate giving and its impact on consumer evaluations : a meta-analysis
Saha, Sajeeb
;
Ranjan, Kumar Rakesh
;
Pappu, Ravi
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014280347
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