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subject:"Marketing management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marketing management
Marketingmanagement
98
Theorie
25
Theory
25
Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
13
Relationship marketing
13
Competitive strategy
10
Preismanagement
10
Pricing strategy
10
Wettbewerbsstrategie
10
Brand
8
Innovation
8
Markenartikel
8
USA
8
United States
8
Distribution channel
7
Market entry
7
Markteintritt
7
Vertriebsweg
7
Customer value
5
Game theory
5
Internet marketing
5
Kundenwert
5
Market research
5
Marktforschung
5
Online-Marketing
5
Spieltheorie
5
competitive strategy
5
Brand management
4
Markenführung
4
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price competition
4
Price discrimination
4
game theory
4
marketing strategy
4
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Article
97
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1
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98
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98
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3
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3
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1
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1
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English
60
German
38
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Boulding, William
2
Choi, Seung-chan
2
Christen, Markus
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Edelman, David C.
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Kumar, V.
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
2
Schimmelpfennig, Christian
2
Sriram, S.
2
Steinberg, Richard H.
2
Villas-Boas, J. Miguel
2
Yoon, Eddie
2
Agarwal, Ritu
1
Aral, Sinan
1
Balachander, Subramanian
1
Ben Rhouma, Tarek
1
Bertini, Marco
1
Bhalla, Gaurav
1
Bingemer, Stephan
1
Birnbaum, Daniel
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Brinker, Scott
1
Brown, Christina L.
1
Brown, Gerald G.
1
Caldieraro, Fabio
1
Carlotti, Steve
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
Champniss, Guy
1
Chan, Tat
1
Chennamaneni, Pavan Rao
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Classen, Matthias
1
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Harvard-Business-Manager : das Wissen der Besten
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
98
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98
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
3
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
4
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
5
Der Prominenten-Faktor
Schimmelpfennig, Christian
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
2
,
pp. 54-59
Persistent link: https://www.econbiz.de/10012152487
Saved in:
6
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
7
Wann Kunden grün kaufen
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
9
,
pp. 20-29
Persistent link: https://www.econbiz.de/10012052552
Saved in:
8
So geht Werbung in China
Whitler, Kimberly A.
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
8
,
pp. 50-58
Persistent link: https://www.econbiz.de/10012028126
Saved in:
9
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
10
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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