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subject:"Marketing management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
~subject:"SME"
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Marketing management
Market research
SME
Marketingmanagement
221
Consumer behaviour
48
Konsumentenverhalten
48
Marketing
42
USA
31
United States
31
Beziehungsmarketing
22
Relationship marketing
22
Firm performance
21
Unternehmenserfolg
21
Brand management
18
Internet marketing
18
Markenführung
18
Online-Marketing
18
Brand image
16
Markenimage
16
Corporate Social Responsibility
15
Corporate social responsibility
15
KMU
12
Social Web
11
Social web
11
Marktforschung
10
Theorie
10
Theory
10
Advertising
9
Advertising effects
9
Marketing strategy
9
Marketing theory
9
Marketingtheorie
9
Strategic management
9
Strategisches Management
9
Werbewirkung
9
Werbung
9
B-to-B-Marketing
8
Business-to-business marketing
8
Großbritannien
8
United Kingdom
8
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64
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3
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Article
215
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6
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Article in journal
219
Aufsatz in Zeitschrift
219
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
Übersichtsarbeit
1
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English
221
Author
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Kumar, V.
6
Varadarajan, Poondi Rajan
4
Balmer, John M. T.
3
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Liu, Gordon
3
Simkin, Lyndon
3
Ardley, Barry
2
Caemmerer, Barbara
2
Fam, Kim Shyan
2
Fearne, Andrew P.
2
Grace, Debra
2
Hanssens, Dominique M.
2
Harker, Michael
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Johnson, Jean L.
2
Kalra, Ajay
2
Ko, Wai Wai
2
Kumar, Prashant
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Martin, Kelly D.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Saini, Amit
2
Simmons, Geoffrey
2
Tollin, Karin
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Vitell, Scott J.
2
Abosag, Ibrahim
1
Abu Farha, Allam
1
Acikdilli, Gaye
1
Adam, Stewart
1
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Published in...
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Journal of business ethics : JOBE
Journal of marketing
Marketing intelligence & planning
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
221
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1
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221
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
5
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
6
Should SMEs diversify their global destinations? : the role of market insights and digital transformation
Luu Tien Dung
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015056878
Saved in:
7
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Zhang, Jiemei
;
Tang, Bingxin
;
Lyu, Bei
;
Song, Zhaoran
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 771-789
Persistent link: https://www.econbiz.de/10015056906
Saved in:
8
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Abu Farha, Allam
;
Elbanna, Said
;
Al-Kwifi, Osama Sam
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 790-815
Persistent link: https://www.econbiz.de/10015056908
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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