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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
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Marketing management
Market research
Marketingmanagement
265
Consumer behaviour
87
Konsumentenverhalten
87
Beziehungsmarketing
41
Relationship marketing
41
Brand management
37
Markenführung
37
Marketing
37
USA
28
United States
28
Einzelhandel
23
Internet marketing
23
Online-Marketing
23
Retail trade
23
Firm performance
21
Unternehmenserfolg
21
Brand image
19
Markenimage
19
Brand
18
Markenartikel
18
Distribution channel
17
Vertriebsweg
17
Marketing strategy
14
Social Web
14
Social web
14
KMU
13
Marktforschung
13
SME
13
Lieferantenmanagement
12
Supplier relationship management
12
Advertising
11
Market segmentation
11
Marktsegmentierung
11
Strategic management
11
Strategisches Management
11
Werbung
11
Advertising effects
10
Werbewirkung
10
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Undetermined
116
Free
7
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Article
260
Book / Working Paper
5
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Article in journal
263
Aufsatz in Zeitschrift
263
Case study
7
Fallstudie
7
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
Systematic review
1
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1
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English
265
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Kumar, V.
6
Yan, Ruiliang
6
Varadarajan, Poondi Rajan
4
Agag, Gomaa
3
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Pei, Zhi
3
Simkin, Lyndon
3
Thaichon, Park
3
Ardley, Barry
2
Bu, Yi
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Hanssens, Dominique M.
2
Harker, Michael
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kumar, Prashant
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Myers, Chris
2
Natter, Martin
2
Ozuem, Wilson
2
Palmatier, Robert W.
2
Park, C. Whan
2
Parkinson, Joy
2
Paul, Justin
2
Pauwels, Koen
2
Rego, Lopo L.
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
Simmons, Geoffrey
2
Singh, Ramendra
2
Tsai, Pei-Hsuan
2
Venkatesan, Rajkumar
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of marketing
Journal of retailing and consumer services
Marketing intelligence & planning
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
265
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31
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
32
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
33
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
34
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
35
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
36
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
37
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
38
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
39
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
40
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
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