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subject:"Marketing management"
~person:"Schultz, Don E."
~subject:"Business-to-business marketing"
~subject:"Supplier relationship management"
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Marketing management
Business-to-business marketing
Supplier relationship management
Marketingmanagement
21
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Communication
4
Kommunikation
4
Markenführung
4
Advertising planning
3
Beziehungsmarketing
3
Emerging economies
3
Relationship marketing
3
Schwellenländer
3
Werbeplanung
3
Advertising
2
IMC
2
Marketing theory
2
Marketingtheorie
2
Media usage
2
Mediennutzung
2
Performance measurement
2
Performance-Messung
2
USA
2
United States
2
Werbung
2
Advertising effects
1
Advertising industry
1
Advertising media
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
B-to-B-Marketing
1
Betriebswirtschaftliche Einführungsschrift
1
Brand image
1
China
1
Chinese economics
1
Communication media
1
Comparison
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Führungskräfte
1
Game theory
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19
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12
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5
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5
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2
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Language
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English
22
Author
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Schultz, Don E.
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Kitchen, Philip J.
29
Kleinaltenkamp, Michael
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kerin, Roger A.
27
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Fritz, Wolfgang
20
Gilmore, Audrey
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
McDonald, Malcolm
20
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Published in...
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Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Advertising theory
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Managing customer relationships : a strategic framework
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Scenarios in marketing : from vision to decision
1
The future of marketing : critical 21st century perspectives
1
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ECONIS (ZBW)
21
Other ZBW resources
1
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1
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
Saved in:
4
IMC in an emerging economy : the Chinese perspective
Schultz, Don E.
;
Chu, Guangzhi
;
Zhao, Beryl
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
Saved in:
5
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
6
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
7
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
8
B2B marketing communications in a transformational marketplace
Schultz, Don E.
- In:
Handbook of business-to-business marketing
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10009500186
Saved in:
9
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
10
The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009233646
Saved in:
1
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