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subject:"Marketing management"
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Marketing management
Marketingmanagement
Supplier relationship management
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Communication
4
Kommunikation
4
Markenführung
4
Advertising planning
3
Beziehungsmarketing
3
Emerging economies
3
Relationship marketing
3
Schwellenländer
3
Werbeplanung
3
Advertising
2
IMC
2
Marketing theory
2
Marketingtheorie
2
Media usage
2
Mediennutzung
2
Performance measurement
2
Performance-Messung
2
USA
2
United States
2
Werbung
2
Advertising effects
1
Advertising industry
1
Advertising media
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
B-to-B-Marketing
1
Betriebswirtschaftliche Einführungsschrift
1
Brand image
1
Business-to-business marketing
1
China
1
Chinese economics
1
Communication media
1
Comparison
1
Führungskräfte
1
Game theory
1
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Article
19
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3
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Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
5
Book section
5
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2
Sammelwerk
2
review
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Language
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English
22
Author
All
Schultz, Don E.
Kotler, Philip
117
Bruhn, Manfred
91
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
49
Keller, Kevin Lane
43
Sheth, Jagdish N.
41
Kumar, V.
38
Tomczak, Torsten
37
Backhaus, Klaus
36
Kirchgeorg, Manfred
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
30
Kitchen, Philip J.
30
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
25
Burmann, Christoph
25
Kuß, Alfred
25
Peter, Jerome Paul
25
Fritz, Wolfgang
24
McDonald, Malcolm
24
O'Cass, Aron
24
Diller, Hermann
23
Reinecke, Sven
23
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
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Published in...
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Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Advertising theory
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Managing customer relationships : a strategic framework
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Scenarios in marketing : from vision to decision
1
The future of marketing : critical 21st century perspectives
1
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ECONIS (ZBW)
21
Other ZBW resources
1
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1
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
Saved in:
4
IMC in an emerging economy : the Chinese perspective
Schultz, Don E.
;
Chu, Guangzhi
;
Zhao, Beryl
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
Saved in:
5
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
6
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
7
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
8
B2B marketing communications in a transformational marketplace
Schultz, Don E.
- In:
Handbook of business-to-business marketing
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10009500186
Saved in:
9
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
10
The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009233646
Saved in:
1
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