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subject:"Marketingmanagement"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of the Academy of Marketing Science"
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Marketingmanagement
Marketing management
149
Consumer behaviour
28
Konsumentenverhalten
28
Beziehungsmarketing
23
Relationship marketing
23
Marketing
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Firm performance
18
Unternehmenserfolg
18
Marketing strategy
17
Brand image
14
Markenimage
14
Resource-based view
13
Ressourcenorientierter Ansatz
13
USA
12
United States
12
Brand management
11
Cause-Related Marketing
11
Cause-related marketing
11
Internet marketing
11
Markenführung
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Online-Marketing
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Bibliometrics
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Market research
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Marktforschung
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Strategic management
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Strategisches Management
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Nachhaltige Entwicklung
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Marketing theory
8
Marketingtheorie
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Stakeholder
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Business ethics
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Competitive advantage
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144
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149
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149
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6
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149
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Morgan, Neil A.
7
Kumar, V.
5
Homburg, Christian
4
Johnson, Jean L.
4
Palmatier, Robert W.
4
Calantone, Roger J.
3
Feng, Hui
3
Hult, G. Tomas M.
3
Liu, Gordon
3
Martin, Kelly D.
3
Saini, Amit
3
Varadarajan, Rajan
3
Whitler, Kimberly A.
3
Arunachalam, S.
2
Balmer, John M. T.
2
Bharadwaj, Neeraj
2
Chang, Chun-Tuan
2
Chari, Simos
2
Fam, Kim Shyan
2
Houston, Mark B.
2
Howie, Katharine M.
2
Hunt, Shelby D.
2
Ko, Wai Wai
2
Luo, Xueming
2
Lusch, Robert F.
2
Moffett, Jordan W.
2
Petersen, J. Andrew
2
Rust, Roland T.
2
Sheth, Jagdish N.
2
Storbacka, Kaj
2
Vitell, Scott J.
2
Vorhies, Douglas W.
2
Acikdilli, Gaye
1
Adjei, Mavis T.
1
Agnihotri, Raj
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Amazeen, Michelle
1
Anker, Thomas Boysen
1
Arnold, Mark J.
1
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Journal of business ethics : JOBE
Journal of the Academy of Marketing Science
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
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ECONIS (ZBW)
149
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61
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
62
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
63
Market orientation and CSR : performance implications
Kiessling, Timothy S.
;
Isaksson, Lars
;
Yasar, Burze
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
Saved in:
64
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
65
A text mining-based review of cause-related marketing literature
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
Saved in:
66
Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
Saved in:
67
Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Chng, Daniel Han Ming
;
Shih, Eric
;
Rodgers, Matthew S.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 629-647
Persistent link: https://www.econbiz.de/10011340267
Saved in:
68
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
69
The impact of dynamic capabilities on operational marketing and technological capabilities : investigating the role of environmental turbulence
Wilden, Ralf
;
Gudergan, Siegfried P.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010504691
Saved in:
70
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
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