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subject:"Marketingmanagement"
~person:"De Chernatony, Leslie"
~person:"Urde, Mats"
~subject:"Brand"
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Marketingmanagement
Brand
Brand management
55
Markenführung
55
Markenartikel
25
Brand image
23
Markenimage
23
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
9
USA
9
United States
9
Corporate culture
8
Corporate reputation
8
Firmenimage
8
Unternehmenskultur
8
Bank
5
Führungsstil
5
Leadership style
5
Brand architecture
4
Markenarchitektur
4
Markenpolitik
4
Beziehungsmarketing
3
Dienstleistungssektor
3
Großbritannien
3
Ireland
3
Irland
3
Monarchie
3
Monarchy
3
Relationship marketing
3
Service industry
3
United Kingdom
3
Advertising
2
Advertising effects
2
Arbeitskräfte
2
B-to-B-Marketing
2
Brand extension
2
Brand identity
2
Brand love
2
Brand orientation
2
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19
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15
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15
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3
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English
31
Author
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De Chernatony, Leslie
Urde, Mats
Keller, Kevin Lane
36
Baumgarth, Carsten
27
Melewar, T. C.
27
Burmann, Christoph
22
Phau, Ian
20
Esch, Franz-Rudolf
19
Fournier, Susan
19
Sarkar, Abhigyan
18
Ko, Eunju
17
Bang, Nguyen
16
Dawes, John
16
Fetscherin, Marc
16
Loureiro, Sandra Maria Correia
15
Bruhn, Manfred
14
Khan, Imran
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Foroudi, Pantea
13
Guzman, Francisco
13
Japutra, Arnold
13
Merrilees, Bill
13
Gupta, Suraksha
12
MacInnis, Deborah J.
12
Sharp, Byron
12
Kapferer, Jean-Noël
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Aaker, David A.
10
Abratt, Russell
10
Balmer, John M. T.
10
Bauer, Hans H.
10
Ekinci, Yuksel
10
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NetLibrary, Inc
1
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The journal of product & brand management
4
Working paper series / The City University Business School
4
Brand management ; Vol. 4
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Working paper series / City University Business School
2
CIM professional
1
EBSCOhost eBook Collection
1
Harvard business review : HBR
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The marketing book
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
31
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1
What does your corporate brand stand for?
Greyser, Stephen A.
;
Urde, Mats
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
4
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
7
Market and brand-oriented schools of positioning
Urde, Mats
;
Koch, Christian
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 478-490
Persistent link: https://www.econbiz.de/10010463511
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
10
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
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