//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~subject:"International marketing"
~subject:"United States"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
International marketing
United States
Marketing management
117
Marketing theory
18
Marketingtheorie
18
USA
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
Internationales Marketing
12
Marketing
11
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Theorie
8
Theory
8
Firm performance
7
Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
5
World
5
Advertising planning
4
Brand
4
Distribution channel
4
Globalisierung
4
Globalization
4
Markenartikel
4
Selling
4
Verkauf
4
more ...
less ...
Type of publication
All
Article
113
Book / Working Paper
5
Type of publication (narrower categories)
All
Reprint
Article in journal
7,228
Aufsatz in Zeitschrift
7,228
Aufsatz im Buch
2,204
Book section
2,204
Hochschulschrift
1,145
Graue Literatur
1,053
Non-commercial literature
1,053
Thesis
962
Lehrbuch
748
Collection of articles of several authors
673
Sammelwerk
673
Textbook
638
Bibliografie enthalten
537
Bibliography included
537
Working Paper
475
Arbeitspapier
466
Case study
443
Fallstudie
443
Aufsatzsammlung
373
Konferenzschrift
209
Ratgeber
182
Guidebook
172
Conference proceedings
137
Glossar enthalten
100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
62
Konferenzbeitrag
62
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Dissertation u.a. Prüfungsschriften
38
Bibliografie
36
Amtsdruckschrift
31
Government document
31
Systematic review
28
Übersichtsarbeit
28
more ...
less ...
Language
All
English
118
Author
All
Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Barringer, Bruce R.
1
Beatty, Sharon E.
1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruce, Ian
1
Bruggen, Gerrit H. van
1
Bucklin, Louis P.
1
Butler, Patrick
1
Cadogan, John
1
Cadogan, John W.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
2
Published in...
All
Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
more ...
less ...
Source
All
ECONIS (ZBW)
118
Showing
1
-
10
of
118
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
3
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
4
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
5
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
6
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
7
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
8
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
9
Interbrand choice, media mix and market performance
Porter, Michael E.
-
2010
Persistent link: https://www.econbiz.de/10003888334
Saved in:
10
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->