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subject:"Marktforschung"
~isPartOf:"A century of marketing"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Geschlecht"
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Marktforschung
Geschlecht
Advertising effects
17
Werbewirkung
17
Consumer behaviour
8
Konsumentenverhalten
8
Market research
6
Advertising
5
Werbung
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Clodine-Florent, Jimmy
1
Cramphorn, Michael E.
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Faulkner, Margaret
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Finn, Adam
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Kalafatis, Stavros P.
1
Kennedy, Rachel
1
Meyer, Denny
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Peng, Ling
1
Riley, Debra
1
Romaniuk, Jenni
1
Tsogas, Markos H.
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A century of marketing
International journal of market research : JMRS ; the journal of the Market Research Society
International journal of advertising : the quarterly review of marketing communications
24
International journal of advertising : the review of marketing communications
14
Journal of business research : JBR
8
Journal of advertising research
7
Journal of marketing research : JMR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing communications
6
Journal of promotion management : JPM
5
International advertising and communication : current insights and empirical findings
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Young consumers : insight and ideas for responsible marketers
4
Gabler Edition Wissenschaft
3
Handbuch der Marktforschung
3
Journal of promotion management : innovations in planning and applied research
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Kelley School of Business Research Paper
2
Lehrbuch
2
Managementwissen für Studium und Praxis
2
Marketing : journal of research and management
2
Medienmanagement und E-Business
2
Organisation und praktische Anwendung
2
Paradigm : the journal of Institute of Management Technology
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Routledge studies in marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
7
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1
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
2
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
3
Gender effects in advertising
Cramphorn, Michael F.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 147-170
Persistent link: https://www.econbiz.de/10009011284
Saved in:
4
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
5
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
Saved in:
6
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
Saved in:
7
Advertising research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
Saved in:
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