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subject:"Marktforschung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~subject:"Target group"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Target group
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Brand management
40
Markenführung
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
Brand
15
Markenartikel
15
Psychology of advertising
15
Werbepsychologie
15
persuasion knowledge
15
Celebrity endorsement
12
Celebrity-Werbung
12
Emotion
12
Gender
11
Geschlecht
11
Luxury goods
11
Luxusgüter
11
Product Placement
11
Product placement
11
Corporate disclosure
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Sponsoring
10
Sponsorship
10
Unternehmenspublizität
10
social media
10
Öffentlichkeitsarbeit
10
Bibliometrics
8
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9
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English
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Bergkvist, Lars
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Cayabyab, Ysa Marie
1
De Jans, Steffi
1
Haley, Eric John
1
Hudders, Liselot
1
Lam, Jocelin Y.
1
Langner, Tobias
1
Lau, Jerrald
1
Lee, Jinhee
1
Lwin, May O.
1
Malik, Shelly
1
Matthes, Jörg
1
Naderer, Brigitte
1
Ng, Janelle S.
1
Pelsmacker, Patrick de
1
Poels, Karolien
1
Ponnet, Koen
1
Pounders, Kathrynn
1
Rozendaal, Esther
1
Spielvogel, Ines
1
Stafford, Marla Royne
1
Van de Sompel, Dieneke
1
Vijaya, K.
1
Walrave, Michel
1
Yee, Andrew Z. H.
1
Zarouali, Brahim
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International journal of advertising : the review of marketing communications
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
19
Young consumers : insight and ideas for responsible marketers
15
Journal of marketing communications
8
Journal of marketing research : JMR
8
International journal of consumer studies
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International advertising and communication : current insights and empirical findings
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
ERIM report series research in management
2
European Advertising Academy
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
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ECONIS (ZBW)
9
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
3
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
4
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
5
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
8
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
9
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
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