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subject:"Marktforschung"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theorie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Theorie
Advertising effects
107
Werbewirkung
107
Internet marketing
67
Online-Marketing
67
Advertising
55
Werbung
55
Consumer behaviour
45
Konsumentenverhalten
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Search engine
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advertising
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online advertising
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Game theory
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field experiments
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Feldforschung
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Television advertising
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game theory
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search advertising
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targeting
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Brand
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Clodine-Florent, Jimmy
1
Cramphorn, Michael E.
1
Esteves, Rosa-Branca
1
Faulkner, Margaret
1
Finn, Adam
1
Fischer, Marc
1
Kalafatis, Stavros P.
1
Kennedy, Rachel
1
Meyer, Denny
1
Peng, Ling
1
Resende, Joana
1
Riley, Debra
1
Romaniuk, Jenni
1
Shin, Jiwoong
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Tsogas, Markos H.
1
Wight, Samuel
1
Wilbur, Kenneth C.
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International journal of market research : JMRS ; the journal of the Market Research Society
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
12
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of marketing research : JMR
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
International journal of electronic commerce : IJEC
7
American journal of agricultural economics
6
Journal of advertising research
6
Europäische Hochschulschriften / 5
5
Faculty & research / Insead : working paper series
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International advertising and communication : current insights and empirical findings
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of marketing communications
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
Discussion papers / CEPR
3
ERIM report series research in management
3
Handbuch der Marktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Lehrbuch
3
Marktpsychologie
3
Operations research
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Reihe: Marketing : MAR
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
The journal of industrial economics
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Beiträge zum Controlling
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
4
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
5
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
6
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
7
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
8
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
Saved in:
9
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
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