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subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
~subject:"Marketing management"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Celebrity-Werbung
Marketing management
Advertising effects
269
Werbewirkung
269
Advertising
95
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Konsumentenverhalten
56
Fernsehwerbung
37
Television advertising
37
Brand management
23
Markenführung
23
Emotion
20
Brand image
19
Markenimage
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Social Web
17
Social web
17
Werbepsychologie
17
Advertising planning
16
Werbeplanung
16
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Großbritannien
8
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Article
24
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Article in journal
24
Aufsatz in Zeitschrift
24
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English
24
Author
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Agnihotri, Arpita
1
Aleksandrovs, Leonids
1
Assael, Henry
1
Astous, Alain d'
1
Baxter, Stacey M.
1
Bhattacharya, Saurabh
1
Binet, Les
1
Blankson, Charles
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
Cheng, Julian Ming Sung
1
Dens, Nathalie
1
Deuskar, Sonali
1
Edelman, Benjamin
1
Elberse, Anita
1
Elias, Nelly
1
Field, Peter
1
Freeman, Dan
1
Fulgoni, Gian M.
1
Garcia-Garcia, Manuel
1
Gittelman, Steven H.
1
Goos, Peter
1
Greenspan, Leah
1
Hadjicharalambous, Costas
1
Hung, Kineta
1
Ilicic, Jasmina
1
Kalafatis, Stavros P.
1
Keller, Ed
1
Koslow, Scott
1
Kulczynski, Alicia
1
Lange, Victor
1
Lavrakas, Paul J.
1
Lazure, Josianne
1
Lee, Jung-gyo
1
Marshall, Roger
1
Mishrab, Aditya Shankar
1
Na, Woonbong
1
Naik, Prasad A.
1
Pelsmacker, Patrick de
1
Roy, Subhadip
1
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Published in...
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Journal of advertising research
Journal of marketing communications
31
Journal of business research : JBR
27
Journal of promotion management : JPM
22
Psychology & marketing
22
International journal of advertising : the review of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : innovations in planning and applied research
15
SpringerLink / Bücher
15
Journal of advertising : official publication of the American Academy of Advertising
12
European journal of marketing : EJM
11
International journal of sports marketing & sponsorship
11
Journal of global marketing
11
The journal of product & brand management
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Marketing letters : a journal of research in marketing
9
Journal of marketing management : MM
8
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Faculty & research / Insead : working paper series
6
Global business review
6
Journal of consumer behaviour : an international research review
6
Journal of marketing
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Health marketing quarterly
5
International review on public and non-profit marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
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ECONIS (ZBW)
24
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24
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1
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
2
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
3
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
4
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
5
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
6
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
7
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
8
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
9
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
10
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
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