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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Verkauf"
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Marktforschung
Betriebliche Wertschöpfung
Verkauf
Marketing
43
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
8
Relationship marketing
8
USA
8
United States
8
Graduate economics education
5
Innovation
5
Selling
5
Wirtschaftsstudium
5
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4
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Firm performance
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Graduate business education
3
High technology
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Hochtechnologie
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Marketing theory
3
Marketingtheorie
3
Occupational qualification
3
Qualifikation
3
Salespeople
3
Unternehmenserfolg
3
Verkaufspersonal
3
relationship marketing
3
Business ethics
2
Business network
2
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2
Consumer behaviour
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English
10
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Helm, Roland
2
Krinner, Stephanie
2
Stone, Merlin
2
Tzempelikos, Nektarios
2
Aravopoulou, Eleni
1
Birn, Robin
1
Dubinsky, Alan J.
1
Endres, Herbert
1
Honeycutt, Earl D.
1
Huang, Ching-yun
1
Huang, Wen-yeh
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Lee, Heesang
1
Lim, Weng Marc
1
Park, Changhyun
1
Ragland, Charles
1
Rodriguez, Michael
1
Schmalfuß, Martin
1
Skjølsvik, Tale
1
Woodcock, Neil
1
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
20
SpringerLink / Bücher
17
Journal of business research : JBR
12
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
9
Journal of marketing research : JMR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Springer eBook Collection
7
The journal of personal selling & sales management : JPSSM
7
International journal of forecasting
6
International journal of market research
6
Journal of marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
International series in quantitative marketing
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing theory
5
European journal of marketing : EJM
4
JETRO books on-demand
4
Journal of business economics : JBE
4
Journal of financial services marketing : JFSM
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Lehrbuch
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Schriften zum Marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of technology marketing : IJTMkt
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of historical research in marketing
3
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ECONIS (ZBW)
10
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
3
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
4
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
5
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
6
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
7
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
8
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
9
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
10
The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
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