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subject:"Measurement"
~isPartOf:"Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster"
~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
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Measurement
Brand image
Customer value
23
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
Benchmarking : an international journal ; BIJ
Journal of marketing analytics : JMA
The journal of brand management : an international journal
Journal of business research : JBR
12
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
MSI reports : working paper series
3
SpringerLink / Bücher
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Cogent business & management
2
Handbook of research on customer equity in marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of creating value
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service theory and practice : JSTP
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
A focused issue on the marketing process in organizational competence
1
Academia : revista Latinoamericana de administración
1
Acta Wexionensia
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal
1
Business-to-business brand management : theory, research and executive case study exercises
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Creating and managing superior customer value
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Decision
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
1
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ECONIS (ZBW)
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1
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
2
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
3
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
Saved in:
6
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
7
Operationalisierungsversuche des Förderauftrags : Ergebnisse und Implikationen einer Literaturstudie
Tschöpel, Michael
-
2010
Persistent link: https://www.econbiz.de/10008772959
Saved in:
8
Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Shahin, Arash
;
Shahiverdi, Somayeh Mohammadi
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
5
,
pp. 857-873
Persistent link: https://www.econbiz.de/10011401430
Saved in:
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