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subject:"Neuromarketing"
~person:"André, Michael"
~person:"Seixas, Daniela"
~person:"Smidts, Ale"
~subject:"Consumer behaviour"
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Neuromarketing
Consumer behaviour
Neuroscience
9
Neurowissenschaften
9
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6
Advertising effects
3
Brand image
3
Brand management
3
Consumer neuroscience
3
Markenführung
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Werbewirkung
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consumer neuroscience
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Neuroeconomics
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neuromarketing
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André, Michael
Seixas, Daniela
Smidts, Ale
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Hubert, Marco
5
Karmarkar, Uma R.
5
Sánchez-Fernández, Juan
5
Preilowski, Bruno
4
Scheier, Christian
4
Ahlert, Dieter
3
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Cerf, Moran
3
Häusel, Hans-Georg
3
Lee, Nick
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Verbeke, Willem J. M. I.
3
Zaichkowsky, Judith Lynne
3
Zhang, Jing
3
Agarwal, Sharad
2
Bechara, Antoine
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Borawska, Anna
2
Boshoff, Christo
2
Burmann, Christoph
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
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Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
3
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
4
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
5
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
6
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
7
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
Saved in:
8
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
Saved in:
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