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subject:"Online-Marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"360-degree videos"
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Online-Marketing
360-degree videos
Computerspiel
14
Video game
14
Advertising
7
Advertising effects
7
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Werbewirkung
7
Werbung
7
Brand management
3
Game theory
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Spieltheorie
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advergames
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advertising
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in-game advertising
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persuasion knowledge
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Reijmersdal, Eva A. van
2
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Calza-Perez, Mauro
1
Dwivedi, Yogesh Kumar
1
Enri-Peiró, Sandra
1
Evans, Nathaniel J.
1
Ghosh, Tathagata
1
Hoy, Mariea Grubbs
1
Jung, Jae Min
1
Kellaris, James J.
1
Kim, Jihyun
1
Lee, Kwan Min
1
Martínez-Climent, Carla
1
Min, Kyeong Sam
1
Nguyen, Thao P. H.
1
Park, Namkee
1
Perez-Ruiz, Pilar
1
Rozendaal, Esther
1
Song, Hayeon
1
Sreejesh, S.
1
Sánchez-García, Javier
1
Waiguny, M. K. J.
1
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International journal of advertising : the review of marketing communications
Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
Journal of marketing communications
4
Young consumers : insight and ideas for responsible marketers
4
Application of gaming in new media marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : innovations in planning and applied research
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Digital advertising : theory and research
2
Electronic commerce research
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advertising, promotion, and new media
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Big data marketing strategies for superior customer experience
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Contemporary management and marketing dilemmas
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Digital innovations for customer engagement, management, and organizational improvement
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
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ECONIS (ZBW)
7
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7
of
7
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date (oldest first)
1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
Saved in:
5
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
6
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
7
The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min
;
Min, Kyeong Sam
;
Kellaris, James J.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
Saved in:
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