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subject:"Pharmaceutical industry"
~isPartOf:"African journal of science, technology, innovation & development : AJSTID"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Brand"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Arzneimittel
108
Pharmaceuticals
108
Pharmaindustrie
61
Direct marketing
40
Direktmarketing
40
Advertising
35
Werbung
35
Advertising effects
31
Werbewirkung
31
Consumer behaviour
27
Konsumentenverhalten
27
Physicians
18
Ärzte
18
Gesundheitsversorgung
14
Health care
14
USA
13
United States
13
Arzneimittelmarkt
12
Pharmaceutical market
12
Internet marketing
10
Online-Marketing
10
India
9
Indien
9
Marketing management
8
Marketingmanagement
8
Pharmaceutical distributors
8
Pharmahandel
8
prescription drugs
8
Impfung
7
Vaccination
7
Malaysia
6
physicians
6
Bibliometrics
5
Bibliometrie
5
Coronavirus
5
Direct-to-consumer advertising
5
Generic drugs
5
Generika
5
Gesundheitspolitik
5
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Undetermined
19
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Article
62
Book / Working Paper
1
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Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatzsammlung
1
Language
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English
63
Author
All
Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Aikin, Kathryn J.
3
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Banerjee, Saikat
2
Chressanthis, George A.
2
Dash, Sampada Kumar
2
Handa, Meenakshi
2
Koku, Paul Sergius
2
Srivastava, Vinita
2
Sullivan, Helen W.
2
Vohra, Anupama
2
Afolabi, Michael O. S.
1
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alameddine, Sarah
1
Alperstein, Neil M.
1
Ansa, Gloria A.
1
Arya, Abha
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhaduri, Saradindu
1
Bhattacharya, Sujit
1
Bhaw-Luximon, Archana
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Bélisle-Pipon, Jean-Christophe
1
Chandler, Lisa Lucarelli
1
Chmielarz, Piotr
1
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African journal of science, technology, innovation & development : AJSTID
Health marketing quarterly
Journal of global marketing
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
73
NBER Working Paper
53
International journal of pharmaceutical and healthcare marketing : IJPHM
41
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
30
Health economics
26
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
11
International journal of pharmaceutical and healthcare marketing
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
Review of industrial organization : RIO
10
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
6
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
7
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
8
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
9
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
10
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
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