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subject:"Pharmaceutical industry"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~source:"econis"
~subject:"Brand"
~subject:"Vaccination"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Vaccination
Arzneimittel
97
Pharmaceuticals
97
Pharmaindustrie
50
Direct marketing
36
Direktmarketing
36
Advertising
33
Werbung
33
Advertising effects
29
Werbewirkung
29
Consumer behaviour
26
Konsumentenverhalten
26
Physicians
18
Ärzte
18
Gesundheitsversorgung
12
Health care
12
USA
12
United States
12
Internet marketing
10
Online-Marketing
10
Arzneimittelmarkt
9
Pharmaceutical market
9
Pharmaceutical distributors
8
Pharmahandel
8
Impfung
7
India
7
Indien
7
prescription drugs
7
Malaysia
6
Marketing management
6
Marketingmanagement
6
physicians
6
Coronavirus
5
Generic drugs
5
Generika
5
Gesundheitspolitik
5
Gesundheitswesen
5
Health care system
5
Health policy
5
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59
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59
Case study
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English
59
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Aikin, Kathryn J.
3
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Banerjee, Saikat
2
Chressanthis, George A.
2
Dash, Sampada Kumar
2
Handa, Meenakshi
2
Khanfar, Nile M.
2
Srivastava, Vinita
2
Sullivan, Helen W.
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Akbar, M. Bilal
1
Akel, Sarah
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerji, Diptiman
1
Baptista, Maria Helena Miranda Flores
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Barbro, Patrick A.
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Bergler, Marcus
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhardwaj, Alok
1
Bleibel, Fatin
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Chandler, Lisa Lucarelli
1
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Health marketing quarterly
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
97
NBER Working Paper
71
Journal of health economics
45
The European journal of health economics : HEPAC ; health economics in prevention and care
44
International journal of pharmaceutical and healthcare marketing : IJPHM
42
Health economics
38
Working paper / National Bureau of Economic Research, Inc.
38
Discussion paper series / IZA
33
CESifo working papers
30
Discussion papers / CEPR
25
International journal of the economics of business
19
Research paper
19
Research policy : policy, management and economic studies of science, technology and innovation
19
Health economics review
17
Applied economics
14
Omega : the international journal of management science
14
European journal of operational research : EJOR
13
Working paper
13
International journal of pharmaceutical and healthcare marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
IZA Discussion Paper
11
Review of industrial organization : RIO
11
Technological forecasting & social change : an international journal
11
The European journal of health economics
11
Applied economics letters
10
Economics letters
10
International journal of health economics and management
10
International journal of industrial organization
10
Production and operations management : the flagship research journal of the Production and Operations Management Society
10
International journal of production economics
9
Manufacturing & service operations management : M & SOM
9
OECD Health Statistics
9
Socio-economic planning sciences : the international journal of public sector decision-making
9
Transportation research / E : an international journal
9
Asia-Pacific research and training network on trade working paper series
8
GLO discussion paper
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
Journal of business ethics : JOBE
8
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ECONIS (ZBW)
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1
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
2
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
3
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
4
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
5
Factors determining intention to vaccinate against Covid-19 : a developing nation perspective
Garg, Ruchi
;
Chhikara, Ritu
;
Chhabra, Sakhhi
;
Bhardwaj, Alok
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10012695252
Saved in:
6
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
7
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
8
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
9
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
10
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
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