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subject:"Produktqualität"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of global marketing"
~isPartOf:"Working paper / Center for Agricultural and Rural Development"
~subject:"Brand"
~subject:"Werbewirkung"
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Search: subject_exact:"Produktherkunft"
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Produktqualität
Brand
Werbewirkung
Designation of origin
59
Herkunftsbezeichnung
59
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
29
Markenimage
29
Brand management
12
International marketing
12
Internationales Marketing
12
Markenführung
12
National culture
11
Nationalkultur
11
Rules of origin
11
Ursprungsregeln
11
Product quality
9
country of origin
9
Multinationales Unternehmen
8
Transnational corporation
8
China
7
Country of origin
7
Markenartikel
7
USA
7
United States
7
Consumer ethnocentrism
6
Auslandsinvestition
5
Foreign investment
5
Confidence
4
Consumer animosity
4
Country image
4
Emotion
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Vertrauen
4
Advertising
3
Advertising effects
3
Comparison
3
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Online availability
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Undetermined
11
Free
4
Type of publication
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Article
15
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
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English
18
Author
All
Aashish, Kumar
2
Aichner, Thomas
2
Coletti, Paolo
2
Raman, Prashant
2
Wilken, Robert
2
Antonetti, Paolo
1
Bagdare, Shilpa
1
Bakır, Mahmut
1
Beghin, John C.
1
Chandra, Raj
1
Dholakia, Ruby R.
1
Dodoo, Naa Amponsah
1
Duan, Jingyi
1
Frankwick, Gary L.
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Hayes, Dermot James
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Janssen, Anne
1
Jiménez, Fernando R.
1
Ju, Ilyoung
1
Katsikeas, Constantine S.
1
Khan, Muhammad Asif
1
Lade, Gabriel E.
1
Lee, Michael S.W.
1
Lonergan, Steven
1
Manika, Danae
1
Marette, Stéphan
1
Mennecke, Brian
1
Meurs, Frank van
1
Mkedder, Nadjim
1
Moschini, Giancarlo
1
Quaye, Emmanuel Silva
1
Quester, Pascale
1
Roy, Subhadip
1
Townsend, Anthony
1
Veale, Roberta
1
Wu, Linwan
1
Yang, Shuang
1
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Published in...
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International business review : the official journal of the European International Business Academy
Journal of global marketing
Working paper / Center for Agricultural and Rural Development
International marketing review
12
Journal of business research : JBR
9
Journal of international consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international marketing
7
The journal of brand management : an international journal
7
The journal of product & brand management
7
Food policy : economics planning and politics of food and agriculture
6
Revue d'économie régionale & urbaine : RERU
6
American journal of agricultural economics
4
European review of agricultural economics : ERAE
4
International journal of consumer studies
4
Journal of euromarketing
4
Corporate reputation review : an international journal
3
Economia / Richerche
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of marketing communications
3
The Estey Centre journal of international law and trade policy
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Wine Economics and Policy
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Australasian marketing journal
2
British journal of management
2
Business history
2
Discussion papers / Department of Economics, University of Saarland
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economic research
2
European journal of marketing
2
I georgofili / Quaderni
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of agricultural & food industrial organization
2
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ECONIS (ZBW)
18
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1
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10
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18
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1
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
2
Geographical indications and welfare : evidence from the US wine market
Chandra, Raj
;
Lade, Gabriel E.
;
Moschini, Giancarlo
-
2021
Persistent link: https://www.econbiz.de/10012695728
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
8
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
9
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
10
Why consumer animosity reduces product quality perceptions : the role of extreme emotions in international crises
Antonetti, Paolo
;
Manika, Danae
;
Katsikeas, Constantine S.
- In:
International business review : the official journal of …
28
(
2019
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10012101902
Saved in:
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