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subject:"Public relations"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Social Web
386
Social web
386
Consumer behaviour
207
Konsumentenverhalten
207
Online-Marketing
147
Social media
84
Online retailing
78
Online-Handel
78
Beziehungsmarketing
74
Relationship marketing
74
Viral marketing
72
Virales Marketing
72
Brand management
57
Markenführung
57
E-commerce
52
Electronic Commerce
52
Social network
41
Soziales Netzwerk
41
Brand image
37
Markenimage
37
Öffentlichkeitsarbeit
37
Confidence
30
Vertrauen
30
Customer integration
28
Kundenintegration
28
Customer satisfaction
26
Kundenzufriedenheit
26
Communication
22
Brand
21
social media
21
Einzelhandel
20
Emotion
20
Markenartikel
20
Retail trade
20
Social relations
20
Soziale Beziehungen
20
Advertising effects
19
Digital platform
19
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1
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Article
174
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174
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174
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English
174
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Benbasat, Izak
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dennis, Alan
2
Duan, Wenjing
2
Etter, Michael Andreas
2
Haigh, Michel M.
2
Hoffmann, Christian
2
Ki, Eyun-Jung
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Oh, Wonseok
2
Park, Joohyung
2
Qiu, Liangfei
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Ye, Lan
2
Zafar, Abaid Ullah
2
Zhang, Jie Jennifer
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Aeschlimann, Lea
1
Agag, Gomaa
1
Agerdal-Hjermind, Annette
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akkiraju, Rama
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Natour, Sameh
1
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Published in...
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Corporate communications : an international journal
Journal of management information systems : JMIS
Journal of retailing and consumer services
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Cogent business & management
40
Journal of internet commerce
40
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Marketing intelligence & planning
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
174
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174
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
The impact of social media marketing on new venture performance
Venciute, Dominyka
;
Auruskeviciene, Vilte
;
Reardon, James
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 788-810
Persistent link: https://www.econbiz.de/10014334570
Saved in:
7
Editorial: virtual communication, organisational reputation and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
8
Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19
Brewer, Steven
;
Imes, Rebecca
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 692-706
Persistent link: https://www.econbiz.de/10014334582
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
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