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subject:"Public relations"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Markenartikel"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Markenartikel
Social Web
271
Social web
271
Consumer behaviour
175
Konsumentenverhalten
175
Online-Marketing
109
Social media
82
Beziehungsmarketing
68
Relationship marketing
68
Brand management
55
Markenführung
55
Online retailing
50
Online-Handel
50
Viral marketing
48
Virales Marketing
48
Öffentlichkeitsarbeit
36
Brand image
35
Markenimage
35
E-commerce
26
Electronic Commerce
26
Confidence
25
Customer satisfaction
25
Kundenzufriedenheit
25
Vertrauen
25
Customer integration
23
Kundenintegration
23
Brand
21
Communication
20
Einzelhandel
20
Retail trade
20
Social network
19
Soziales Netzwerk
19
Advertising effects
18
Internal communication
18
Interne Kommunikation
18
Werbewirkung
18
Kommunikation
17
Emotion
15
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142
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142
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142
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English
142
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Kumar, Jitender
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dhir, Amandeep
2
Etter, Michael Andreas
2
Haigh, Michel M.
2
Ki, Eyun-Jung
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Hyejune
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Ye, Lan
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Aeschlimann, Lea
1
Agag, Gomaa
1
Agerdal-Hjermind, Annette
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaza, Nwamaka
1
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Corporate communications : an international journal
Journal of retailing and consumer services
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of advertising : the review of marketing communications
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
60
Technological forecasting & social change : an international journal
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
The journal of product & brand management
56
Tourism management : research, policies, practice
54
Business horizons
50
International journal of hospitality management
47
Information systems research : ISR
45
The journal of brand management : an international journal
45
Journal of internet commerce
43
Cogent business & management
40
Journal of management information systems : JMIS
39
SpringerLink / Bücher
38
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
37
Marketing intelligence & planning
32
Springer eBook Collection
32
Journal of marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of strategic marketing
27
Journal of advertising research
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
Psychology & marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
142
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
The impact of social media marketing on new venture performance
Venciute, Dominyka
;
Auruskeviciene, Vilte
;
Reardon, James
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 788-810
Persistent link: https://www.econbiz.de/10014334570
Saved in:
7
Editorial: virtual communication, organisational reputation and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
8
Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19
Brewer, Steven
;
Imes, Rebecca
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 692-706
Persistent link: https://www.econbiz.de/10014334582
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
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