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subject:"Public relations"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Social Web
271
Social web
271
Consumer behaviour
175
Konsumentenverhalten
175
Online-Marketing
109
Social media
82
Beziehungsmarketing
68
Relationship marketing
68
Brand management
55
Markenführung
55
Online retailing
50
Online-Handel
50
Viral marketing
48
Virales Marketing
48
Öffentlichkeitsarbeit
36
Brand image
35
Markenimage
35
E-commerce
26
Electronic Commerce
26
Confidence
25
Customer satisfaction
25
Kundenzufriedenheit
25
Vertrauen
25
Customer integration
23
Kundenintegration
23
Brand
21
Communication
20
Einzelhandel
20
Markenartikel
20
Retail trade
20
Social network
19
Soziales Netzwerk
19
Advertising effects
18
Internal communication
18
Interne Kommunikation
18
Werbewirkung
18
Kommunikation
17
Emotion
15
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1
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Article
135
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135
Aufsatz in Zeitschrift
135
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English
135
Author
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Etter, Michael Andreas
2
Haigh, Michel M.
2
Ki, Eyun-Jung
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Ye, Lan
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Aeschlimann, Lea
1
Agag, Gomaa
1
Agerdal-Hjermind, Annette
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaza, Nwamaka
1
Annamalai, Balamurugan
1
Argyris, Young Anna
1
Attar, Razaz Waheeb
1
Auruskeviciene, Vilte
1
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Corporate communications : an international journal
Journal of retailing and consumer services
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Cogent business & management
40
Journal of internet commerce
40
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Marketing intelligence & planning
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
135
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51
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51
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
52
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
53
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
54
Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.
;
Kim, Jiyeon
;
Park, Joohyung
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431112
Saved in:
55
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
56
When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen
;
Wang, Xuequn
;
Liu, Zilong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
Saved in:
57
A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong
;
Peak, Daniel Alan
;
Prybutok, Victor
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
Saved in:
58
The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Argyris, Young Anna
;
Muqaddam, Aziz
;
Miller, Steven
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433334
Saved in:
59
Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees
;
Raziq, Muhammad Mustafa
;
Ahmed, Qazi Mohammed
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
Saved in:
60
Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan
;
Lee, Seung Min
;
Choi, Sanghak
;
Kim, Sang Yong
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
Saved in:
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