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subject:"Public relations"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Mode"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
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Social Web
306
Social web
306
Consumer behaviour
217
Konsumentenverhalten
217
Online-Marketing
158
Brand management
71
Markenführung
71
Beziehungsmarketing
69
Relationship marketing
69
Viral marketing
66
Virales Marketing
66
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57
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54
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54
Online-Handel
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53
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social media
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168
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Hudders, Liselot
4
Rana, Nripendra P.
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Dwivedi, Yogesh Kumar
3
Lou, Chen
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Thaichon, Park
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Ashfaq, Muhammad
2
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Casper Ferm, Lars-Erik
2
Cheung, Man Lai
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De Jans, Steffi
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Dens, Nathalie
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Jacobson, Jenna
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Janssen, Loes
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Ladhari, Riadh
2
Leung, Wilson Ka-shing
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Mukerji, Bhasker
2
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2
Park, Jin Seong
2
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Yoo, Jinyoung Jinnie
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2
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1
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
197
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
57
Tourism management : research, policies, practice
51
Business horizons
49
Information systems research : ISR
47
International journal of hospitality management
47
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
Journal of internet commerce
41
International journal of technology marketing : IJTMkt
37
International journal of electronic marketing and retailing : IJEMR
36
SpringerLink / Bücher
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Springer eBook Collection
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of marketing management : MM
28
Journal of communication management : an international journal
27
Journal of fashion marketing and management
27
Young consumers : insight and ideas for responsible marketers
27
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
168
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168
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
6
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
7
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
8
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
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