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subject:"Public relations"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Online-Marketing"
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Subject
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Public relations
Internet marketing
Online-Marketing
Social Web
294
Social web
294
Consumer behaviour
214
Konsumentenverhalten
214
Beziehungsmarketing
81
Relationship marketing
81
Brand management
69
Markenführung
69
Online retailing
63
Online-Handel
63
Social media
56
Viral marketing
55
Virales Marketing
55
Brand image
42
Markenimage
42
E-commerce
37
Electronic Commerce
37
Confidence
34
Vertrauen
34
Customer satisfaction
30
Kundenzufriedenheit
30
Customer integration
27
Kundenintegration
27
Brand
24
Markenartikel
23
Social network
22
Soziales Netzwerk
22
Advertising effects
20
Einzelhandel
20
Retail trade
20
Werbewirkung
20
Website
18
social media
18
Emotion
16
Social relations
16
Soziale Beziehungen
16
Advertising
15
Fashion
14
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2
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Article
133
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Article in journal
133
Aufsatz in Zeitschrift
133
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English
133
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Lepkowska-White, Elzbieta
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Aslam, Wajeeha
2
Baldus, Brian J.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Farhat, Kashif
2
Gupta, Ashish
2
Kian Yeik Koay
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mokhtar, Sany Sanuri Mohd
2
Mukerji, Bhasker
2
Pan, Yating
2
Park, Joohyung
2
Reyneke, Mignon
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Torres, Ivonne M.
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Abbasi, Amir Zaib
1
Acer, Adam S.
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Ahuja, Vandana
1
Akar, Erkan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
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Published in...
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Journal of internet commerce
Journal of retailing and consumer services
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
40
Journal of management information systems : JMIS
39
SpringerLink / Bücher
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
35
Marketing intelligence & planning
32
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
133
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133
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
10
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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