//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Springer eBook Collection"
~subject:"Internet marketing"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Internet marketing
Online-Handel
Social Web
300
Social web
300
Consumer behaviour
185
Konsumentenverhalten
185
Online-Marketing
123
Beziehungsmarketing
70
Relationship marketing
70
Brand management
64
Markenführung
64
Online retailing
59
Social media
55
Viral marketing
48
Virales Marketing
47
Brand image
37
Electronic Commerce
37
Markenimage
37
E-commerce
35
Customer satisfaction
25
Digitalisierung
25
Kundenzufriedenheit
25
Confidence
24
Customer integration
24
Digitization
24
Kundenintegration
24
Vertrauen
24
Einzelhandel
22
Retail trade
22
Brand
20
Social Media
20
Markenartikel
19
Advertising effects
17
Soziales Netzwerk
17
Werbewirkung
17
Advertising
16
Emotion
15
Fashion
15
Mode
15
Social commerce
15
more ...
less ...
Online availability
All
Undetermined
142
Free
2
Type of publication
All
Article
122
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
122
Aufsatz in Zeitschrift
122
Aufsatzsammlung
9
Hochschulschrift
3
Konferenzschrift
2
Collection of articles of several authors
1
Einführung
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
144
German
9
Author
All
Rana, Nripendra P.
4
Adeola, Ogechi
3
Dwivedi, Yogesh Kumar
3
Hinson, Robert
3
Martínez-López, Francisco J.
3
Thaichon, Park
3
Akram, Umair
2
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Holland, Heinrich
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Martinez, Luis F.
2
Mukerji, Bhasker
2
Ozuem, Wilson
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Abdul-Hamid, Ibn Kailan
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmed, Qazi Mohammed
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Neama, Nasser
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alrawad, Mahmaod
1
Alryalat, Mohammad Abdallah Ali
1
more ...
less ...
Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
Springer eBook Collection
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
International journal of advertising : the review of marketing communications
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
59
Information systems research : ISR
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Tourism management : research, policies, practice
54
International journal of hospitality management
52
Journal of management information systems : JMIS
51
Journal of internet commerce
50
Business horizons
49
International journal of electronic marketing and retailing : IJEMR
44
Electronic commerce research
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
36
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing
33
Marketing intelligence & planning
33
International journal of contemporary hospitality management
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
The journal of brand management : an international journal
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of electronic commerce : IJEC
28
Journal of marketing management : MM
28
Journal of communication management : an international journal
27
Journal of travel and tourism marketing
27
more ...
less ...
Source
All
ECONIS (ZBW)
153
Showing
1
-
10
of
153
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
8
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
9
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
10
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->