//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Internet marketing
Konsumentenverhalten
Social Web
219
Social web
219
Consumer behaviour
170
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
more ...
less ...
Online availability
All
Undetermined
174
Free
1
Type of publication
All
Article
188
Type of publication (narrower categories)
All
Article in journal
188
Aufsatz in Zeitschrift
188
Language
All
English
188
Author
All
Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Dhir, Amandeep
3
Thaichon, Park
3
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Bailey, Ainsworth Anthony
2
Bonifield, Carolyn M.
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Eugene Cheng-xi Aw
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
Mukerji, Bhasker
2
Park, Hyejune
2
Park, Joohyung
2
Park, Jungkun
2
Pookulangara, Sanjukta
2
Prentice, Catherine
2
Qi, Zhou
2
Rahman, Mohammad M.
2
Rather, Raouf Ahmad
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
291
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Technological forecasting & social change : an international journal
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing communications
75
International journal of advertising : the review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
63
Tourism management : research, policies, practice
63
Information systems research : ISR
61
Journal of internet commerce
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Business horizons
56
International journal of electronic marketing and retailing : IJEMR
54
International journal of hospitality management
54
Journal of management information systems : JMIS
54
International journal of technology marketing : IJTMkt
49
Psychology & marketing
48
Cogent business & management
47
Journal of electronic commerce research : JECR
47
SpringerLink / Bücher
46
Corporate communications : an international journal
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
The journal of brand management : an international journal
44
Journal of marketing management : MM
43
Electronic commerce research
42
International journal of consumer studies
42
International journal of business information systems : IJBIS
41
Journal of travel and tourism marketing
39
Marketing intelligence & planning
39
Springer eBook Collection
39
International journal of contemporary hospitality management
36
Journal of marketing
36
International journal of electronic commerce : IJEC
35
Journal of hospitality marketing & management
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of strategic marketing
34
more ...
less ...
Source
All
ECONIS (ZBW)
188
Showing
1
-
10
of
188
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
"Informers" or "entertainers" : the effect of social media influencers on consumers' green consumption
Zhao, Xiaowen
;
Zhu, Zhenzhong
;
Shan, Minghui
;
Cao, Rui
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462187
Saved in:
10
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->