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subject:"Relationship marketing"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
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Search: subject_exact:"Customer value"
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Relationship marketing
Customer value
109
Kundenwert
109
Beziehungsmarketing
69
Consumer behaviour
43
Konsumentenverhalten
43
Betriebliche Wertschöpfung
36
Value creation
36
Customer integration
24
Kundenintegration
24
Customer equity
17
Brand management
16
Customer lifetime value
16
Markenführung
16
Value co-creation
14
Social Web
12
Social web
12
Lieferantenmanagement
11
Marketing management
11
Marketingmanagement
11
Supplier relationship management
11
Brand image
10
Markenimage
10
B-to-B-Marketing
8
Business-to-business marketing
8
Dienstleistungsqualität
8
Service quality
8
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Fashion
5
Mode
5
Online retailing
5
Online-Handel
5
Brand
4
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Article
69
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69
Conference paper
3
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3
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English
69
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Kim, Kyung Hoon
4
Ko, Eunju
4
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Kim, Juran
2
McColl-Kennedy, Janet R.
2
Navarro, Susana
2
Sun, Yang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
Akter, Shahriar
1
Albadvi, Amir
1
An, Myoung-a
1
Andreu, Luisa
1
Autry, Chad W.
1
Bai, Billy
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bruhn, Manfred
1
Bruni-Bossio, Vince
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Campbell, Colin L.
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Crespo-Tejero, Natividad
1
D'Alessandro, Steven
1
Dahana, Wirawan Dony
1
Dalsace, Frédéric
1
Dean, Alison
1
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Business horizons
Journal of business research : JBR
Journal of marketing analytics : JMA
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
69
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1
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
2
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
3
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
6
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
7
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
8
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
9
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
10
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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