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subject:"Relationship marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"B-to-B-Marketing"
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Search: subject_exact:"Customer value"
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Relationship marketing
B-to-B-Marketing
Customer value
17
Kundenwert
17
Beziehungsmarketing
13
customer lifetime value
9
Forecasting model
5
Prognoseverfahren
5
Theorie
5
Theory
5
Consumer behaviour
4
Konsumentenverhalten
4
RFM
4
USA
4
United States
4
clumpiness
4
Marketing management
3
Marketingmanagement
3
customer relationship management
3
Pareto/NBD
2
customer loyalty
2
customer profitability
2
customer-base analysis
2
field experiment
2
Advertising effects
1
Allocation
1
Allokation
1
Bayes-Statistik
1
Bayesian inference
1
Beschaffung
1
Betriebsgröße
1
Business-to-business marketing
1
Computer-assisted marketing
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Distribution channel
1
Experiment
1
Factor analysis
1
Faktorenanalyse
1
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14
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English
14
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Bradlow, Eric T.
4
Small, Dylan S.
3
Zhang, Yao
3
Gopalakrishnan, Arun
2
Kumar, V.
2
Rao, Vithala R.
2
Bachmann, Patrick
1
Beckmann, Denise
1
Bohling, Tim
1
Braun, Michael
1
Chan, Tat Y.
1
Chintagunta, Pradeep K.
1
Fader, Peter
1
Gedenk, Karen
1
Huang, Ming-hui
1
Jiang, Zhenling
1
Kumar, Vineet
1
Luo, Anita
1
Meierer, Markus
1
Montaguti, Elisa
1
Neslin, Scott A.
1
Nevskaya, Yulia
1
Näf, Jeffrey
1
Platzer, Michael
1
Reutterer, Thomas
1
Rust, Roland T.
1
Schulze, Christian
1
Schweidel, David A.
1
Srinivasan, Kannan
1
Sriram, S.
1
Thomadsen, Raphael
1
Valentini, Sara
1
Venkatesan, Rajkumar
1
Wolters, Heike Maria
1
Wu, Chunhua
1
Xie, Ying
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
59
Journal of retailing and consumer services
31
Journal of marketing
20
The journal of business & industrial marketing
20
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Journal of business-to-business marketing
8
Journal of marketing analytics : JMA
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing management : MM
7
Journal of service research
7
Management decision : MD
7
Marketing intelligence & planning
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Creating and managing superior customer value
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
14
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date (oldest first)
1
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
Saved in:
2
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
3
Referral reward size and new customer profitability
Wolters, Heike Maria
;
Schulze, Christian
;
Gedenk, Karen
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
Saved in:
4
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
5
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
6
Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael
;
Reutterer, Thomas
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
Saved in:
7
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
8
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
9
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
10
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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