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subject:"Reputation"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Corporate reputation"
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Reputation
Brand management
Kundenzufriedenheit
Corporate reputation
23
Firmenimage
23
Markenführung
15
Brand image
10
Markenimage
10
Brand architecture
8
Markenarchitektur
8
Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Unternehmenskultur
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
Personalmarketing
4
Corporate brand
3
Corporate identity
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Public relations
3
Öffentlichkeitsarbeit
3
Brand
2
Brand identity
2
Brand meaning
2
Confidence
2
Corporate branding
2
Corporate image
2
Einzelhandel
2
Familienunternehmen
2
Family business
2
Internal branding
2
Markenartikel
2
Marketing
2
Retail trade
2
Vertrauen
2
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2
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Article
16
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17
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17
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Iglesias, Oriol
2
Balmer, John M. T.
1
Bravo, Rafael
1
Chen, Shuai
1
Chen, Weifeng
1
Feng, Jingdan
1
Feng, Juan
1
Ge, Anqi
1
Gendel-Guterman, Hanna
1
Greyser, Stephen A.
1
Harjoto, Maretno Agus
1
Haugland, Sven A.
1
Hillestad, Tore
1
Ivens, Stefan
1
Jaufenthaler, Philipp
1
Levy, Shalom
1
Li, Huaibin
1
Liu, Fang
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
Montaner, Teresa
1
Pina, José M.
1
Roper, Stuart
1
Salas, Jim
1
Saleem, Fathima Zahara
1
Schaarschmidt, Mario
1
Spear, Sara
1
Tong, Zelin
1
Urde, Mats
1
Walsh, Cianfranco
1
Wang, Weiwen
1
Wertz, Robert A.
1
Xie, Chunyan
1
Yousaf, Salman
1
Zhang, Shuyue
1
Zhou, Juan
1
Zhou, Yun
1
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Published in...
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The journal of product & brand management
Corporate reputation review : an international journal
82
Journal of business research : JBR
50
The journal of brand management : an international journal
40
Journal of business ethics : JOBE
24
Corporate reputation review
21
Corporate communications : an international journal
20
Journal of retailing and consumer services
19
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International studies of management and organization
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing intelligence & planning
13
SpringerLink / Bücher
12
Corporate social responsibility and environmental management
11
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Journal of business strategy
11
European management journal
10
Business & society
9
Economic research
9
Global aspects of reputation and strategic management
9
Journal of marketing communications
8
NBER Working Paper
8
NBER working paper series
8
The Oxford handbook of corporate reputation
8
Administrative Sciences : open access journal
7
Business research quarterly : BRQ
7
Corporate brand and corporate reputation
7
International journal of industrial organization
7
Journal of business ethics : JBE
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
The journal of services marketing
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Global business & economics review
6
Journal of economic behavior & organization : JEBO
6
Qualitative market research : an international journal
6
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ECONIS (ZBW)
17
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1
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10
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17
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai
;
Wang, Weiwen
;
Zhou, Juan
;
Zhang, Shuyue
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10013552959
Saved in:
5
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
6
Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
Saved in:
7
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
8
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
9
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
10
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
1
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