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subject:"Service industry"
~isPartOf:"Beiträge zum Controlling"
~isPartOf:"Journal of service management"
~isPartOf:"South Asian journal of management : SAJM"
~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Services marketing"
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Service industry
Beziehungsmarketing
Dienstleistungsmarketing
35
Services marketing
35
Relationship marketing
15
Dienstleistungsqualität
12
Service quality
12
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistung
10
Dienstleistungssektor
10
Services
10
Customer satisfaction
9
Kundenzufriedenheit
9
Customer integration
8
Kundenintegration
8
Betriebliche Wertschöpfung
6
Dienstleistungsmanagement
6
Service management
6
Value creation
6
Marketing theory
5
Marketingtheorie
5
Service-Dominant Logic
5
Service-dominant logic
5
Co-creation
4
Service marketing
4
Theorie
4
Theory
4
Service logic
3
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Brand management
2
Business economics
2
Business services
2
Controlling
2
Customer experience
2
Emotion
2
Gesundheitswesen
2
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20
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Jaakkola, Elina
2
Lin, Jiun-sheng Chris
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Anand, Gunjan
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1
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1
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1
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1
Dorsch, Michael J.
1
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1
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1
Furrer, Olivier
1
Grove, Stephen J.
1
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1
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1
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1
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1
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1
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1
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Beiträge zum Controlling
Journal of service management
South Asian journal of management : SAJM
The service industries journal
The journal of services marketing
27
Journal of retailing and consumer services
12
Services marketing quarterly
12
Journal of service research : JSR
11
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
SpringerLink / Bücher
7
Basler Schriften zum Marketing
5
Fokus Dienstleistungsmarketing
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
European journal of marketing
4
International journal of quality and service sciences
4
Journal of service research
4
Managing consumer services : factory or theater?
4
Marketing theory
4
The international journal of bank marketing : IJBM
4
The journal of business & industrial marketing
4
Advances in services marketing
3
Edward Elgar E-Book Archive
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Managing service quality : MSQ ; an international journal
3
Tourism management : research, policies, practice
3
A Research Agenda for Service Marketing
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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ECONIS (ZBW)
23
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1
Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal
;
Anand, Gunjan
;
Kapooria, Pallavi Joshi
; …
- In:
South Asian journal of management : SAJM
28
(
2021
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
Saved in:
2
The TRISEC framework for optimizing conversational agent design across search, experience and credence service contexts
Blazevic, Vera
;
Sidaoui, Karim
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 733-746
Persistent link: https://www.econbiz.de/10013325755
Saved in:
3
The "beauty" of ingredients : influence of ingredient branding on service purchase decision
Panwar, Tapish
;
Khan, Kalim
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 106-133
Persistent link: https://www.econbiz.de/10013326842
Saved in:
4
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
- In:
The service industries journal
40
(
2020
)
9/10
,
pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
Saved in:
5
Poor and rich customers in the service encounter
Söderlund, Magnus
- In:
Journal of service management
28
(
2017
)
2
,
pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
Saved in:
6
Service providers' sustainable service innovation : service-dominant logic
Chen, Chun Liang
- In:
The service industries journal
37
(
2017
)
9/10
,
pp. 628-656
Persistent link: https://www.econbiz.de/10011718013
Saved in:
7
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
Saved in:
8
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
9
Consumers' captive service experiences : it's you and me
Rayburn, Steven W.
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 806-825
Persistent link: https://www.econbiz.de/10011416846
Saved in:
10
Service appropriation : how do customers make the service their own?
Mifsud, Matthieu
;
Cases, Anne-Sophie
;
N'Goala, Gilles
- In:
Journal of service management
26
(
2015
)
5
,
pp. 706-725
Persistent link: https://www.econbiz.de/10011503550
Saved in:
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