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subject:"Service industry"
~isPartOf:"International journal of quality and service sciences"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service management"
~isPartOf:"Journal of service research"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Services"
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Search: subject_exact:"Services marketing"
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Subject
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Service industry
Konsumentenverhalten
Markenführung
Services
Services marketing
46
Dienstleistungsmarketing
44
Beziehungsmarketing
22
Dienstleistungsqualität
22
Relationship marketing
22
Service quality
22
Customer satisfaction
19
Kundenzufriedenheit
19
Consumer behaviour
18
Dienstleistung
13
Dienstleistungssektor
13
Dienstleistungsmanagement
8
Service management
8
Brand image
7
Brand management
7
Customer integration
7
Kundenintegration
7
Markenimage
7
Betriebliche Wertschöpfung
6
Service-Dominant Logic
6
Service-dominant logic
6
Value creation
6
Brand
5
Markenartikel
5
Lieferantenmanagement
4
Marketing theory
4
Marketingtheorie
4
Service logic
4
Service marketing
4
Supplier relationship management
4
Bibliometrics
3
Bibliometrie
3
Brand loyalty
3
Co-creation
3
Customer service
3
Kundenservice
3
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Online availability
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Undetermined
16
Free
2
Type of publication
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Article
31
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
32
Author
All
Helkkula, Anu
2
Jaakkola, Elina
2
McColl-Kennedy, Janet R.
2
Aarikka-Stenroos, Leena
1
Ackermann, Claire-Lise
1
Agrawal, Shiv Ratan
1
Barile, Sergio
1
Beck, Jonathan M.
1
Belboula, Imène
1
Biswas, Abhijeet
1
Blazevic, Vera
1
Bone, Sterling A.
1
Cases, Anne-Sophie
1
Chen, Tom
1
Cheung, Lilliemay
1
Chrysochou, Polymeros
1
Cioppi, Marco
1
Curina, Ilaria
1
DeTienne, Kristen Bell
1
Dixon, Michael
1
Donthu, Naveen
1
Duffy, Sarah
1
Edvardsson, Bo
1
Ferrier, Elizabeth
1
Field, Joy M.
1
Finsterwalder, Jörg
1
Fotheringham, Darima
1
Francioni, Barbara
1
Gremler, Dwayne D.
1
Grohmann, Marcella Maria
1
Gustafsson, Anders
1
Hegner, Sabrina
1
Hoang Thi Phuong Thao
1
Huang, Ming-Hui
1
Jaiswal, Deepak
1
Kamarulzaman, Yusniza
1
Kant, Rishi
1
Karniouchina, Ekaterina V.
1
Kim, Renee B.
1
King, Ceridwyn
1
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Published in...
All
International journal of quality and service sciences
Journal of retailing and consumer services
Journal of service management
Journal of service research
The journal of services marketing
21
SpringerLink / Bücher
16
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Services marketing quarterly
14
Journal of service research : JSR
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The service industries journal
9
European journal of marketing : EJM
8
Fokus Dienstleistungsmarketing
8
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
8
Journal of business research : JBR
7
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Springer eBook Collection / Business and Economics
6
Journal of the Academy of Marketing Science
5
Managing service quality : MSQ ; an international journal
5
The international journal of bank marketing : IJBM
5
The journal of brand management : an international journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing
4
Gabler Edition Wissenschaft
4
Journal of hospitality marketing & management
4
Journal of travel and tourism marketing
4
Marketing theory
4
Neue Herausforderungen an das Dienstleistungsmarketing
4
The journal of business & industrial marketing
4
Advances in services marketing
3
Basler Schriften zum Marketing
3
Forum Dienstleistungsmanagement
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of services and operations management
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
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ECONIS (ZBW)
32
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina
;
Koskela-Huotari, Kaisa
;
Tronvoll, Bård
; …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
Saved in:
3
Assessing the effects of service variability on consumer confidence and behavior
Voorhees, Clay M.
;
Beck, Jonathan M.
;
Randhawa, Praneet
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012592947
Saved in:
4
Investigating service innovation, bank reputation and customer trust : evidence from Indian retail banking
Biswas, Abhijeet
;
Jaiswal, Deepak
;
Kant, Rishi
- In:
International journal of quality and service sciences
14
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012884470
Saved in:
5
Mapping of Journal of Service Research Themes : a 22-year review : editorial
Donthu, Naveen
;
Gremler, Dwayne D.
;
Kumar, Satish
; …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 187-193
Persistent link: https://www.econbiz.de/10013268006
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
The TRISEC framework for optimizing conversational agent design across search, experience and credence service contexts
Blazevic, Vera
;
Sidaoui, Karim
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 733-746
Persistent link: https://www.econbiz.de/10013325755
Saved in:
8
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
9
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
10
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
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