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subject:"Sozialforschung"
~isPartOf:"Der Markt : international journal of marketing"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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Search: subject_exact:"Qualitative shadowing method"
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Sozialforschung
Konsumentenverhalten
Market research
Qualitative Methode
12
Qualitative method
12
Marktforschung
5
Consumer behaviour
4
Brand image
3
Markenimage
3
Theorie
3
Theory
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand management
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Markenartikel
2
Markenführung
2
Scientific method
2
Wissenschaftliche Methode
2
Bespielte Medien
1
Computerspiel
1
Corporate reputation
1
Empirical method
1
Empirische Methode
1
Ethnologie
1
Ethnology
1
Firmenimage
1
Innovation
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Inter-firm cooperation
1
Internet marketing
1
Mobile Anwendung
1
Mobile Business
1
Mobile application
1
Mobile business
1
Multinationales Unternehmen
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Online-Marketing
1
Pre-recorded media
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Product information
1
Produktinformation
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Social Web
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English
5
German
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Guja Armannsdottir
2
Pich, Christopher
2
Areni, Charles Scott
1
Auer-Srnka, Katharina J.
1
Dean, Dianne
1
Firat, A. Fuat
1
Johnson, Stephen
1
Molina Castillo, Francisco Jose
1
Penz, Elfriede
1
Pereira, Isabella
1
Perry, Chris
1
Rahman, Kaleel
1
Sinkovics, Rudolf R.
1
Spry, Louise
1
Ulusoy, Ebru
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Der Markt : international journal of marketing
International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
34
Qualitative Marktforschung : Konzepte - Methoden - Analysen
21
Journal of business research : JBR
13
Young consumers : insight and ideas for responsible marketers
10
Organizational research methods : ORM
9
International journal of market research
6
Journal of retailing and consumer services
5
Lehrbuch
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Legends in consumer behavior
3
Qualitative research in organizations and management : an international journal
3
CCSO working papers : working paper series of the CCSO Center for Economic Research
2
Cleaner and responsible consumption
2
Cogent business & management
2
Die Diplomarbeit in der Betriebswirtschaftslehre : ein Leitfaden zur Erstellung einer Laureatsarbeit, Bachelorarbeit, Diplomarbeit, Masterarbeit, Dissertation ; [Manual]
2
Fundamentals of marketing research ; Vol. 1
2
Handbooks of research methods in management
2
Health marketing quarterly
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehr- und Handbücher der Soziologie
2
Organisation und praktische Anwendung
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Researching social psychology
2
Review of marketing research
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
essentials
2
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ECONIS (ZBW)
7
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
3
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
4
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
5
Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung : theoretische Betrachtung und Literaturanalyse
Auer-Srnka, Katharina J.
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003901561
Saved in:
6
Incorporating the visual into qualitative research : living a theme as an illustrative example
Ulusoy, Ebru
;
Firat, A. Fuat
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 41-46
Persistent link: https://www.econbiz.de/10003901657
Saved in:
7
Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina Castillo, …
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
Saved in:
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