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subject:"Sponsorship"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Brand image"
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Sponsorship
Brand image
Sport
37
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37
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20
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20
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12
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Koronios, Konstantinos
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Ntasis, Lazaros
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Dimitropoulos, Panagiotis
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Alexandris, Kostas
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Chadwick, Simon
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Chien, P. Monica
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1
Stiklestad, Trond
1
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1
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Journal of strategic marketing
Sport, Business and Management : an international journal ; SBM
International journal of sports marketing & sponsorship
34
Journal of sport management : the official journal of the North American Society of Sport Management
21
International journal of sport management and marketing : IJSMM
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
Sport management review
18
European Sport management quarterly : ESMQ
17
Journal of business research : JBR
14
European journal of marketing : EJM
6
International journal of sport finance
5
Europäische Hochschulschriften / 5
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Asia Pacific journal of marketing and logistics
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service theory and practice : JSTP
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Management-Reihe Corporate Social Responsibility
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Services marketing quarterly
2
Sport business insights
2
The journal of business & industrial marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
2
National Olympic Committee sponsorship in small states : a case study with a focus on the Caribbean region
Kim, Jeeyoon
;
Delia, Elizabeth
;
Walsh, Patrick
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10014317612
Saved in:
3
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
4
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
5
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
6
Added value for sponsors : a study of network in football 2011-2018
Erichsen, Morten
;
Stiklestad, Trond
;
Holum, Marthe
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013349530
Saved in:
7
Sponsorship programmes and corruption in sport : management responses to a growing threat
Roberts, Samantha
;
Chadwick, Simon
;
Anagnostopoulos, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10011860414
Saved in:
8
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
9
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
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