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subject:"Sponsorship"
~person:"Abeza, Gashaw"
~person:"Ireland, Michael"
~person:"O'Reilly, Norm"
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Sponsorship
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10
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8
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8
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7
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Abeza, Gashaw
Ireland, Michael
O'Reilly, Norm
Cornwell, T. Bettina
13
Koronios, Konstantinos
10
Jensen, Jonathan A.
8
Grohs, Reinhard
6
Hermanns, Arnold
6
Biscaia, Rui
5
Breuer, Markus
5
Bruhn, Manfred
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Breuer, Christoph
4
Dinkel, Michael
4
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4
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4
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4
Schönberner, Jan
4
Woratschek, Herbert
4
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
King, Jesse
3
Koenigstorfer, Joerg
3
Mangan, John E.
3
Morgan, Ashlee
3
Palmer, Karen
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Schweizer, Nicolas
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Adair, Daryl
2
Adjouri, Nicholas
2
Alpert, Frank
2
Anagnostopoulos, Christos
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Baim, Dean V.
2
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing intelligence & planning
1
Sport business insights
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
4
It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane
;
Ireland, Michael
;
Mangan, John E.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011635486
Saved in:
5
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
6
Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
7
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
8
The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
9
Leveraging sponsorship : the activation ratio
O'Reilly, Norm
;
Horning, Denyse Lafrance
- In:
Sport management review
16
(
2013
)
4
,
pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
Saved in:
10
Risk management in sports sponsorship : application to human mortality risk
O'Reilly, Norm
;
Foster, George
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10003788529
Saved in:
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